Product Manager
Posted 12 Oct 2026
Advertised as “Staff Product Manager – E-Commerce Web Upper Funnel [CDI] (f/m/d)”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 7+ yrs
- Management level
- Individual contributor
- Employment
- Hybrid
- Contract
- Contract
No salary listed for this role.
Staff Product Manager – E-Commerce Web Upper Funnel [Permanent - CDI] (f/m/d)
Location: Paris or Lille, France
Team: Decathlon E-Commerce Web – Scope Upper Funnel
About the Team
At the heart of Decathlon’s global digital ecosystem, our E-Commerce Web team builds the online destination for millions of sports lovers worldwide. The Upper Funnel scope is the front door of our digital experience: from landing on the homepage and navigating categories, to discovering products via search, AI-driven recommendations, conversational shopping, retail media placements, and inspiring content. Our mission is to seamlessly guide users from inspiration to intent.
Joining this high-traffic Web Product organization means operating at massive scale where speed, discovery excellence, SEO, targeted monetization, and next-gen personalized user journeys drive our everyday business impact.
YOUR FUTURE CONTRIBUTION
As a Staff Product Manager – Upper Funnel, you will provide the strategic direction, functional architecture, and product leadership needed to scale and modernize the discovery and exploration experience across Decathlon's web platform. Operating with high autonomy, you will address complex challenges across search performance, catalog structuring, retail media integration, and emerging AI paradigm shifts like conversational interface models and agentic workflows.
Your mission centers on 4 strategic pillars:
1. Strategic Alignment, Stakeholder Management & Upper Funnel Vision
- Own the Holistic Discovery & Engagement Strategy: Define and drive the strategic vision for upper funnel web touchpoints (Homepage, Category/Listing Pages, Search Engine, Navigation Taxonomy, Retail Media Ad Placements, Conversational Assistants, and Inspiration Hubs).
- Executive & Cross-Functional Alignment: Partner with global business directors, commercial/merchandising leads, SEO specialists, retail media monetization teams, and AI platform engineering leads to align executive leadership around major web platform shifts and discovery roadmaps.
- Macro Metrics & Funnel Performance: Track, measure, and optimize key upper funnel metrics across the customer journey: Organic/Direct Traffic, Search CTR, Category Depth, Conversational Engagement & Intent Resolution Rate, Ad Yield/eCPM, Bounce Rate, Product Detail Page (PDP) Click-through Rate, and Top-of-Funnel Conversion.