Vice President, Sales

About Us: 

Digimarc (NASDAQ: DMRC) is building the trust layer for the modern world. As AI accelerates how we produce, share, and interact with the world, the risks of fraud, counterfeiting, and misinformation are growing exponentially. Our innovative, highly scalable, and ultra-secure solutions make it possible for consumers, businesses, and intelligent systems to instantly verify what's real, protect what matters, and transact with confidence. Recognized in Gartner's 2025 Hype Cycle as a key vendor in the emerging TrustOps category, Digimarc's solutions for loss prevention, authentication, and digital are built to counter the speed and sophistication of today's AI-enabled threats. Trusted by the world's central banks to deter the counterfeiting of global currency, we exist to protect truth in every interaction, spanning both the physical and digital worlds. Learn more at Digimarc.com. 

ABOUT THE ROLE...

Digimarc is looking for a sales leader to own new business across our key industries in North America This is a senior leadership role. You will sit on the GTM leadership team, report to the CRO, and be accountable for the number: bookings, ARR, and the team that delivers them. 

To be direct about the profile: we want a field leader. Someone who leads from the front, stays close to the team and customers, and is consistently engaged—in the field, on the phone, in the meeting, and on the plane. They build a team that wants to operate the same way.  

This leader is personally involved in the key deals of the quarter. They know each one deeply, have built relationships with the key stakeholders at the accounts that want to do business with us, and when asked about any deal that matters, they answer from firsthand knowledge—not from a dashboard.  

They bring an AI-first mindset to how they work, how they sell, and how they lead   

WHY DIGIMARC, WHY NOW?

Digimarc is at a pivotal growth phase. We have a storied history, a great platform, and some of the most recognizable retailers and brands in the world as customers. We are actively sharpening product market fit across our key industries, deciding where we win and doubling down there. Sales is where that gets proven: every deal is both revenue and signal. 

This is a build role inside a real company. You will inherit customers, technology trusted by central banks, and a leadership team committed to a disciplined operating cadence. What you will build is the enterprise sales engine on top of it: the team, the rigor, and the wins that turn product market fit from a hypothesis into a number. 

WHAT SUCCESS LOOKS LIKE?

The goal is simple: bookings and ARR from key industries across NA. Along the way, success means: 

• A team at full capacity, always. Key AE seats filled fast, never carried open, with ramping reps actively managed to productivity and capacity planned ahead of the number, not behind it. 

• Rigor in every deal. MEDDPICC applied to every opportunity, no exceptions. Salesforce that tells the truth: stages, forecast dates, next steps, and business case current and inspectable at all times. 

• Pipeline built and covered, at all times. Consistent pipeline generation as a weekly team discipline, not a quarter end scramble, with coverage ratios ahead of the number in every territory, every week. 

• A forecast the business can run on. Weekly forecast discipline inside our 13 week operating cadence, with accuracy that lets the company plan and the CRO commit. 

• Lighthouse wins that prove where we win. Complex enterprise deals landed with executive air cover from you personally, generating the reference customers and repeatable plays that define our key industries. In any forecast call, you speak to the key deals of the quarter from first hand engagement: you have met the buyer, walked the account, and pressure tested the close plan yourself. 

• Product market fit, tested in the field. Tight partnership with marketing on new messaging and positioning, tested live with customers, with what you learn fed back fast into where we win, how we win, and how best to win. 

• A high performance culture people want to join. Positive, high energy, high output, at scale. Reps coached up honestly and coached out quickly when it is not working. 

Within the first 6 months, expect the team at capacity, MEDDPICC live in every deal, weekly pipeline generation running as a team discipline, and forecast accuracy holding week over week. Within 12 months, expect key industry bookings pacing to plan with lighthouse wins on the board in NA.

WHAT YOU WILL DO… 

• Hire and ramp the team. Recruit key Account Executives and keep capacity at all times. Never carry open headcount. Own ramp plans and enablement in partnership with product, enablement, and cross functional resources, so every rep gets productive fast. 
• Provide executive air cover and own the key deals of the quarter. Be personally in the deals that decide the quarter: executive sponsorship, C-level relationships, and hands on leadership in the moments that decide outcomes. Know every key deal implicitly and personally, the champion, the economic buyer, the blockers, the paper process, and be in the room with the logos that want to do business with us, not briefed on them afterward. 
• Enforce deal rigor. MEDDPICC in every deal. Maniacal Salesforce inspection: stages, forecast dates, next steps, business case. Deal reviews that make deals better, not just report on them. 
• Run the operating rhythm. Own QBRs with the team, drive weekly territory and activity plans, and build the outbound playbook. Create a pipeline generation culture, a PG Tuesday type environment where the whole team prospects together, every week, no exceptions. 
• Be exceptional in front of customers. Model the standard: deeply prepared, fluent in the customer's business drivers and problems, credible from the loading dock to the boardroom. 
• Sell a complex platform through complex routes. Get competent and credible on SDKs, APIs, and embedded solutions. Navigate enterprise ecosystems: shaping RFPs with partners and SIs, working alongside hardware and firmware providers, and orchestrating multi party deals on a sophisticated technology platform. 
• Test product market fit in market. Partner with marketing on new messaging and positioning, run the experiments with live prospects, and bring the signal back to the GTM leadership team with a point of view. 
• Bring the energy everywhere. Drive customers and prospects to the booth, to the dinner, to the event. Tradeshows, executive briefings, industry moments: you are visible, positive, and pulling pipeline into the building. 
• Coach relentlessly. Great deal coaching on every review. Develop the people who can grow, and move decisively on the ones who cannot. Coach up, coach out. 
• Lead as one GTM team. Operate as a full member of the GTM leadership team. Debate hard, align fully, and carry one message to the field. Named owners, dates, and outcomes on every plan. 

WHAT WE ARE LOOKING FOR… 

We hire against Lencioni's ideal team player. Humble, hungry, smart. In this role, that looks like: 

• Humble. The team's number is your number. You share credit with reps, partners, and cross functional teams instinctively. You disagree openly in the room and align completely outside it, and you never let daylight show between you and the leadership team in front of the field. 
• Hungry. Bias to action. No stone left unturned, no customer left unspoken to. Quick to engage, on the phone, in the meeting, on the plane. You are measured by bookings and you like it that way. 
• Smart. People smart. You read the champion, the economic buyer, the procurement lead, and the skeptical architect, and you know what each needs to hear. You coach reps to do the same. 

And the experience underneath it: 

• 10+ years minimum of enterprise sales leadership as a first line leader, managing quota carrying reps selling $1M+ ACV deals. A field leader, in the field with the team, not leading from the dashboard. 
• 5+ years minimum of second line GTM leadership, managing first line sales leaders and running a multi team number. 
• Proven personal success closing seven figure enterprise deals with C-level stakeholders, and a track record of building teams that do it repeatably. 
• Deep command of MEDDPICC or an equivalent qualification framework, with the discipline to enforce it and the judgment to apply it. 
• Fluency in Salesforce driven forecast and pipeline management, and comfort operating inside a weekly forecast cadence with real accountability. 
• Hands on command of the sales operating rhythm: QBRs, weekly territory and activity planning, outbound playbook creation, and building a team wide pipeline generation discipline that holds coverage at all times. 
• Technical competence with SDK, API, and embedded solution selling, and experience with complex enterprise routes to market including SIs, partners, and hardware or firmware providers. 
• Experience selling into retail, CPG, or adjacent industries, with fluency in the business drivers of those customers. 
• Genuine AI fluency. Current on the ecosystem, AI-first in your own workflow, and focused on using it to understand customer problems and business drivers faster and deeper than the competition. 
• Executive presence. Credibility, composure, and command with C-level buyers, and the energy to match at a tradeshow booth at 5pm on day three. 

Benefits: 

• Comprehensive Benefits Including Medical, Dental, Vision, & Retirement Savings Plan 
• Restricted Stock Units 
• Flexible Paid Time Off & Holidays 
• Life Insurance 
• Employee Stock Purchase Plan (ESPP)
• Mentorship Opportunities 
• Training & Development  

Compensation:

$225,000 - $250,000 base This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill set, experience, training, licensure, certifications, geography and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. 

Our Culture: 

We are a team of problem-solvers united by our company’s immense potential to help solve complex challenges.   We align to the following Digimarc core values:  

• Collaborative – Stronger together. We embrace diverse perspectives and harness our collective talent to realize our full potential.  
• Curious – Listen and look forward. We think differently and seek out opportunities for growth to exceed our stakeholders’ expectations.  
• Courageous – Innovate with integrity  

We challenge each other and do the right thing – even when it’s difficult – to deliver wins for our customers.   Join our team and work in support of a technology platform that can transform how consumer goods are made, bought, sold, and recycled around the globe. Digimarc is committed to the health and safety of our employees and their families. We are dedicated to diversity, professional development, and the success of our employees. For more information, visit us at www.digimarc.com.     Digimarc is seeking diverse applicants. We are an equal opportunity employer and consider qualified applicants for employment without regard to race, gender, age, color, religion, disability, veteran status, sexual orientation, gender identity, or any other protected factor. We want the best people who share our values.    This job posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.    Principals only. No recruiters please.