Manager, Social Media & Communications

Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship product—an AI-driven, non-invasive cardiac test supported by the ACC/AHA Chest Pain Guidelines called the Heartflow FFRCT Analysis—provides a color-coded, 3D model of a patient’s coronary arteries indicating the impact blockages have on blood flow to the heart. Heartflow is the first AI-driven non-invasive integrated heart care solution across the CCTA pathway that helps clinicians identify stenoses in the coronary arteries (RoadMap™Analysis), assess coronary blood flow (FFRCT Analysis), and characterize and quantify coronary atherosclerosis (Plaque Analysis). Our pipeline of products is growing and so is our team; join us in helping to revolutionize precision heartcare.

Heartflow is a publicly traded company (HTFL) that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 750,000 patients worldwide.  

We are looking for an experienced social media leader to own and run Heartflow's social media using the latest content tools and technology to deliver polished, professional content that resonates with our audiences.

Reporting to the VP, Brand and Marketing Communications, this role will lead Heartflow's social media strategy and execution — building share of voice, growing our audience, and deepening engagement with healthcare providers, patients, and the broader cardiovascular community. This role owns organic and paid social programs, channel strategy, community management, and Heartflow's Healthcare Provider (HCP) engagement program, helping position Heartflow as a leading company in AI-driven coronary artery disease (CAD) management.

The ideal candidate brings deep social media fluency, strong creative judgment, knowledge and passion for using AI-powered tools to achieve our goals, and a rigorous, metric-driven approach to content and channel performance, and is excited to help shape the voice of a leading company in AI-driven cardiovascular care.

Job Responsibilities

• Channel Strategy & Content Creation: Define Heartflow's channel strategy across major social platforms and build a content creation plan specifically for social channels; develop evergreen Heartflow awareness content for physician and healthcare provider audiences; evaluate and expand into emerging social channels to reach target audiences.
• Organic Content & Paid Amplification: Own a unified social content calendar across LinkedIn, X, YouTube, and Instagram, planning ahead around product launches, marketing moments, and earned-media opportunities while staying nimble enough to react quickly; lead social paid media amplification; evaluate current organic social processes and put in place efficiencies to reduce burden and improve output; recommend and oversee implementation of new channels/technology when appropriate.