Industry Marketing Manager

Overview

As a Senior Industry Marketing Manager, you will develop, manage, and execute strategic marketing campaigns to increase revenue, develop new markets, block competition, and build community within the national government and public safety markets. As a senior marketer on the team, you will leverage your advanced/developed/established marketing experience to influence the broader team’s strategy and long-term success. You will partner with a domain-specific subject matter experts to understand the market trends and audience needs; develop messaging and content; and create campaigns with a diversified marketing channel mix in order to build a long-term marketing strategy for activities across the national government and public safety markets.

A “day in the life” can consist of conducting market research; monitoring industry and technology trends; writing and creating a wide range of content; executing events and webinars; reporting campaign performance; interviewing and publishing customer success stories; working with professional associations; and co-marketing with Esri strategic partners. A successful Senior Industry Marketing Manager builds and maintains a strong relationship with their subject matter expert, other internal marketing divisions (such as Events department, in-house designers, various channel teams, data team), sales leads, Esri customers, Esri’s certified software and solution providers, media and publications, and professional associations.

Responsibilities

• Campaign Planning & Management: Develop and execute integrated marketing campaigns using a wide range of channels, tactics, and approaches.
• Content Creation: Create campaign assets, including messaging, print collateral, and digital content that contribute to overall campaign success. Collaborate with in-house design/creative resources to produce brochures, ebooks, videos, emails, ads, social assets, webpages, blogs, articles, graphics, and more.
• Event Management: Contribute to third-party events and Esri-hosted events by creating messaging and content, negotiating and developing engagement opportunities for Esri and our audience; supporting onsite logistics, and establishing forums that help build community. 
• Project Management: Deliver campaign assets on time and on budget. Manage multiple deadlines and priorities simultaneously, communicating progress updates regularly to stakeholders and any potential challenges.
• Analytics and Reporting: Track campaign performance and engagement at every step through campaign activity reports and analytics.
• Leverage Marketing Processes & Technology: Utilize available technologies and processes to manage activities, segment audience data, run email campaigns, run advertising campaigns, build webpages, publish customer stories, and track analytics.