Advertising EffectivenessBrand TrackingConsumer InsightsMarket Research
Useful technologies
ExcelPowerPointQualtricsTableau
Required qualifications
Study levelBachelor's
Original posting
**THE POSITION
**Our roster has an opening with your name on it
FanDuel is seeking a Consumer Insights Senior Analyst to execute a high impact research agenda across business verticals, including Sportsbook and Predictions. The senior analyst will collaborate with teams across the marketing and commercial organizations to identify and operationalize projects that generate actionable insights.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
Working with the Consumer Insights Senior Manager, fully manage qualitative and quantitative custom research projects including brand and customer tracking programs from conceptualization to reporting and interpretation. Responsible for scoping programs to answer business need, sample planning, methodology and survey design, data analysis and reporting
Assist Research team members on additional projects, as needed, with data pulls, analysis, and presentation development
Provide support in efforts to evolve and enhance brand and customer tracking initiatives
Responsible for scoping ad hoc research projects and objectives, planning sample specifications, identifying/designing optimal methodologies, developing and programming surveys, and analyzing /reporting timely, error-free data and insights
Assist the team in addressing business requests by synthesizing data from custom research, syndicated sources, and other internal analytics and business intelligence sources and translating learnings into visually compelling presentations and POVs
Build trusted relationships with cross-functional teams and stakeholders, and actively engage in presenting and socializing insights to aid in decision-making and inspire action
Participate in team efforts to improve and discover innovative/actionable research methodologies
Collaborate with team managing key research vendors
Maintain regular reporting of insights to help internal clients understand the category and brand landscape
THE STATS
What we're looking for in our next teammate
Bachelor’s degree required
3+ years of market research and/or consumer insights experience with at least 2+ years on research vendor side
2+ years of experience managing custom research projects from conceptualization to completion
Proven proficiency with sampling, survey design, and data analysis
Experience with Qualtrics and/or other DIY Survey creation tools
Experience in brand tracking & customer tracker research tools
Strong Excel and PowerPoint skills required, experience with Tableau or other data visualization tools preferred
Ability to leverage and integrate information from a variety of sources to generate insights
Proficient in creating stories and gleaning actionable insights from a variety of disparate data sets
Proficient in visualizing data effectively and presenting to key internal clients
Demonstrated ability to be a pragmatic problem-solver
A curious, agile, team-oriented, and critical thinker
Acute attention to detail
Strong oral and written communication skills
Strong analytical and organizational skills
Ability to manage multiple disparate projects concurrently
Experience in technology, sports, or gaming categories a plus
ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.
The applicable salary range for this position is $86,000 - $108,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.