Marketing Sciences Vice President
US$228,000 – US$304,000 / yr base salary
Posted 17 Apr 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 12+ yrs
- Management level
- People management
- Employment
- Hybrid
| Base salary | US$228,000 – US$304,000 / yr |
|---|
Field of studyComputer Science, Data Science, Economics, Mathematics, Statistics
Study levelBachelor's
Study levelMaster's or higher
**THE POSITION
**Our roster has an opening with your name on it
FanDuel is looking for a VP of Marketing Analytics / Marketing Science to define and lead how we measure the effectiveness of our media investments, sponsorships, and strategic partnerships.
Reporting to the SVP of Media & Partnerships, this leader will shape the strategy and framework for evaluating the performance and commercial impact of FanDuel’s media investments across channels including paid media, sports leagues, teams, talent partnerships, and media distribution platforms.
The role will combine advanced analytics, modern measurement methodologies, and industry expertise to help FanDuel better understand the value of our marketing investments and partnerships, enabling smarter investment decisions and stronger long-term deals.
This leader will partner closely with Media, Partnerships, Finance, Data Science, and Commercial teams to build scalable measurement frameworks, develop robust analytics tools and dashboards, and translate insights into strategic recommendations that shape how FanDuel invests in media and partnerships.
This is a unique opportunity to rethink how we evaluate marketing and partnership effectiveness across the entire media ecosystem and build a best-in-class measurement capability.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
Define the Media & Partnership Measurement Strategy
- Establish the vision and roadmap for measuring the effectiveness of FanDuel’s media investments, sponsorships, and strategic partnerships.
- Develop frameworks to evaluate ROI, incrementality, and brand impact across FanDuel’s media and partnership ecosystem.
- Build scalable measurement approaches that connect media exposure and sponsorship assets to commercial outcomes.
Sponsorship & Partnership Analytics
- Develop analytical frameworks to evaluate the performance and value of league partnerships, team sponsorships, talent relationships, and media partnerships.
- Support commercial negotiations by providing data-driven valuations of partnership opportunities and media deals.
- Measure the impact of sponsorship activations and integrations across multiple platforms and audiences.
Media Investment Effectiveness