Digital Marketing Manager

Fender Musical Instruments Corporation is a world famous brand with offices across the globe**.** An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

We are looking for a social media Manager to join our Marketing team at our Tokyo, Japan office. This position is responsible for the formulation and implementation of the social media plan and strategies.

Essential Functions:

• As a key member of the Fender Japan Marketing team, this position is expected to align closely with the company’s strategic objectives while bringing fresh perspectives, digital expertise, and innovative ideas to the table. The successful candidate must demonstrate the ability to translate strategy into action, leading the execution of initiatives that deliver measurable business results.
• Establish clear social media goals across all platforms and consistently analyze and track to against KPIs and benchmarks
• Establish growth, engagement, sentiment and traffic across channels (Facebook, Twitter, Instagram, and YouTube) as well as other emerging social media platforms
• Manage day to day relationships with key social media agencies and channel partners including Facebook/Instagram, You Tube, Twitter, TikTok and Spredfast
• Draft social media portion of go-to-market plans for new product launches, integrating creative assets, events, other campaigns etc. This involves leading developing planning documents
• Develop briefs for social campaigns
• Oversee development and editorial calendar planning:
• Partner with Product, Creative, Artist Marketing and Global Social teams to develop monthly content calendar for all social media platforms (Fender x4 or 5, Fender Custom Shop x2, Jackson x2, Gretsch x2, and EVH x2)
• Review all scheduled channel posts for accuracy, grammar, voice/tone and relevancy prior to posting
• Lead creation of and distribute weekly reports measuring and analyzing campaign metrics with the goal of adjusting tactics to optimize growth, engagement and overall performance, leverage insight to identify opportunities for improvement and rationale for execution of campaigns
• Manage analytics reporting and online listening to create insights reports ensuring that the brand has a constant pulse on what fans are saying online
• Stay current on what’s trending online as well as what’s changing in social media in order to provide strategic POVs and recommendations
• Present case studies, learnings and findings to the marketing team, and Fender Japan team monthly-basis