Regional Leasing Specialist

Company: Yugo

Community: Yugo Corporate Support

Location: Remote / United States

Position Classification: Salary / Exempt

Compensation: $75,000 / annually

Yugo is a global leader in student housing dedicated to creating exceptional living experiences for students around the world. With a presence spanning more than 14 countries and 120 cities, Yugo combines innovation, community, and purpose to redefine student living. In the U.S., Yugo operates nearly 40,000 beds across 88 properties in 28 states, delivering vibrant communities designed to support student success both personally and professionally. Guided by its Live Your Best Life philosophy, Yugo fosters sustainability, personal growth, and career development while building an inclusive, collaborative, and forward-thinking culture for residents and team members alike.

As the Regional Leasing Specialist (RLS) you will partner with Regional Managers and onsite teams to drive leasing performance across an assigned portfolio. This role develops and executes portfolio leasing strategies using market trends, performance metrics, and operational data while ensuring leasing and marketing initiatives are consistently executed. The RLS provides hands-on coaching, training and operational support to Leasing Managers and onsite teams, fostering a culture built on our values of Pioneering, Purposeful and Positive.

This position requires travel up to 50%, with increased travel during peak leasing seasons and business needs.

Requirements

Reporting to the Director of Leasing, here’s what you’ll be doing!

• Own the leasing strategy for an assigned portfolio by analyzing KPIs, market trends, competitor activity, and operational data to drive occupancy and leasing performance.
• Lead weekly portfolio business reviews with Regional Managers to evaluate performance, analyze key metrics, identify opportunities, and develop action plans.
• Partner with Regional Managers to ensure leasing and marketing initiatives are executed while collaboratively evaluating and implementing leasing specials and concession strategies.
• Hold onsite teams accountable for leasing execution, lead management, follow-up expectations, and marketing initiatives.
• Train and develop Leasing Managers and onsite teams on leasing platforms, leasing expectations, company processes, and best practices.
• Coach teams on effective leasing techniques, including closing, creating urgency, asking for the lease, lead management, customer experience, and tour execution.
• Develop market expertise by monitoring competitor activity, student demographics, and market trends to recommend portfolio strategies.
• Audit property websites, social media, flyers, digital advertising, and on-the-ground marketing efforts to ensure brand standards and leasing effectiveness.