HCP Marketing Director

**The Company:
**With deep expertise in chemistry, Nuvalent is working to create selective medicines designed with the goal to address the needs of patients with cancer.  Nuvalent is an exciting company, bringing together experienced scientists and industry veterans with a proven track record in drug discovery, oncology drug development, and company building. 

The Role:

Reporting to the Senior Director, Brand Lead, the Director, JIDEYTRO HCP Marketing will contribute significantly to the success of the company’s first LCM indication launch for JIDEYTRO in ROS1+ NSCLC (TKI naïve). This individual will collaborate with colleagues to gather HCP insights, evaluate the TKI-naïve ROS1+ NSCLC market, and drive the development, internal socialization, and alignment of HCP engagement strategies, messaging, and personal promotion materials to support the launch. This individual will simultaneously advance the current in-market indication for TKI-pretreated ROS1+ NSCLC, refining and adding tactics as needed.

This individual will be a critical member of the Marketing Team and work closely with colleagues to develop and execute coordinated strategies / messaging and a comprehensive marketing tactical plan, including collaboration with Digital Marketing on digital assets for HCPs (websites, emails, banners, etc.). This individual will also collaborate closely with cross-functional stakeholders in Medical Affairs, Legal / Compliance, Regulatory, Commercial Operations, Sales (including Field Sales Force), and Sales Training. This role will also be HCP customer-facing on a periodic basis.

Responsibilities:

• Periodically engage with JIDEYTRO HCP customers to understand customer insights, supporting strategy evolution and improved execution
• Partner with other functions (e.g., Insights & Analytics, Brand Strategy, Thought Leader Liaisons, Medical Affairs) to identify / fill critical insight gaps, synthesize findings, and make insight-backed recommendations for HCP engagement strategies, messaging, and tactical plans / execution
• Develop compelling HCP engagement strategies aligned to overall Brand Strategy
• Lead development of HCP tactical plan aligned to key engagement strategies and overall Brand Strategy with clear budget allocation and KPIs
• Collaborate with Digital Marketing, Thought Leader Liaisons, and other HCP Marketers (e.g., Peer-to-peer & Congresses) to develop and execute a comprehensive, HCP Marketing tactical plan, budget, and performance measurement plan
• Collaborate as necessary with Patient- and Healthcare Decision Maker-directed Marketers to ensure a holistic positive customer experience
• Lead development of insight-driven HCP messaging
• Lead development of HCP campaign as needed, consistent with aligned Positioning / Branding and customer insights
• Lead development of HCP Peer-to-Peer and Congress strategy with other HCP Marketing Director and Thought Leader Liaisons and contribute to / oversee tactical execution as needed