Email Specialist

About the Role

As a Freelance Marketo Email Specialist, you'll build, test, and launch email programs in Marketo for a range of client brands. This is a hands-on, execution-only contract role with no leadership or management responsibilities. You'll take approved briefs and turn them into working programs, building responsive templates and modules, setting up smart lists and flows, and making sure every send goes out right the first time. You know Marketo well enough to spot a broken token, a misfired trigger, or a segmentation gap before it reaches a subscriber. You'll take direction from our internal team, get up to speed fast, and deliver accurate builds on schedule with minimal oversight.

Key Responsibilities

• Build and launch email programs in Marketo, including one-off sends, nurture streams, engagement programs, and triggered campaigns.
• Develop and maintain responsive email templates and modular components in HTML and CSS, using Marketo's template syntax, variables, and editable sections.
• Set up smart lists, smart campaigns, flow steps, and segmentations that match the targeting and logic in the brief.
• Use tokens, dynamic content, and snippets to personalize emails and keep programs easy to clone and reuse.
• QA every email before launch: rendering across clients and devices (e.g. Litmus or Email on Acid), links, tokens, personalization fallbacks, and list logic.
• Manage program structure, naming conventions, and folder organization so client instances stay clean and easy to navigate.
• Build to the brief and requirements provided, and flag any gaps or errors in the request before they become problems in the send.
• Communicate status, timelines, and blockers clearly with your internal point of contact.
• Document builds and processes so other team members can pick up, update, or reuse the work.
• Follow established Marketo, deliverability, and accessibility standards on every build.

Qualifications

Required

• At least 3 years of hands-on experience building and deploying email campaigns in Marketo Engage.
• Strong working knowledge of Marketo programs, smart lists, smart campaigns, tokens, snippets, and dynamic content.
• Proficiency in HTML and CSS for email, including responsive and hybrid coding and Marketo template syntax.
• Experience with email rendering and QA tools such as Litmus or Email on Acid.
• A detail-oriented QA process that catches errors in logic, links, and personalization before launch.