Director Membership and Operational Planning

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

Crunchyroll is looking for a Director, Membership & Operational Planning to turn our Membership strategy and growth targets into a clear, executable plan.

Reporting to the VP, Membership Performance, you will own the bottom-up plan across the Membership business — connecting business performance, growth initiatives, investments, timing, dependencies, and expected impact. You’ll work across Strategy, Growth, Marketing, Lifecycle, Product, Engineering, Business Development, Finance, Data & Insights, Lines of Business, and Regional teams to make sure priorities are aligned and plans translate into action.

This is a highly cross-functional role for someone who combines strong commercial and analytical thinking with the ability to bring structure to complex work, make trade-offs clear, and keep teams moving toward shared business goals.

Key Responsibilities

• Own the Membership bottom-up plan across initiatives, markets, business levers, investments, timing, owners, dependencies, and expected impact.
• Translate long-term strategy and high-level targets into actionable annual and multi-year plans across acquisition, conversion, retention, monetization, member value, and growth.
• Lead Membership planning cycles, coordinating inputs and priorities across Finance, Growth, Marketing, Lifecycle, Product, Engineering, Data & Insights, Business Development, Lines of Business, and Regional teams.
• Build scenarios to understand the impact of different investments, timing, market conditions, content plans, product dependencies, and business performance.
• Partner closely with Finance on assumptions, investment planning, budget tracking, and plan-versus-actual performance.
• Maintain the portfolio of Membership initiatives, ensuring clear ownership, milestones, success measures, resource needs, and expected business impact.
• Surface risks, dependencies, and trade-offs early and help leaders make clear decisions on priorities and investment.
• Lead Membership operating rhythms, including initiative tracking, QBRs, executive business reviews, and plan-versus-actual reporting.
• Turn complex business inputs into clear executive updates, recommendations, and decision materials.
• Build planning tools, standards, and processes that improve accountability and decision-making without adding unnecessary process.
• Connect teams across functions and regions, clarify ownership and decision rights, and help move complex initiatives forward.

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Dallas office.

About You

• 12+ years in growth planning, strategy and operations, commercial planning, business operations, financial planning, management consulting, or a related field.
• Track record of translating business strategy and growth targets into detailed operating plans, with clear initiatives, investments, owners, milestones, dependencies, and expected impact.
• Strong background in business planning, forecasting, scenario modeling, investment decisions, KPI reporting, and plan-versus-actual analysis.
• Background in a consumer-facing business, ideally subscription, streaming, digital media, entertainment, gaming, marketplace, or another B2C platform.
• Strong commercial and financial judgment, with the ability to connect business performance to priorities and investment decisions.
• Able to work effectively across Finance, Marketing/Growth, Product, Engineering, Data/Analytics, and regional or market teams.
• Proven ability to influence senior leaders and drive accountability across teams without direct authority.
• Strong executive communication skills, with the ability to turn complex information into clear recommendations and decisions.
• Comfortable working through ambiguity, changing priorities, and competing demands in a global, matrixed organization.
• Management consulting or strategy and operations experience is a plus.
• MBA or equivalent advanced degree preferred.
• Passion for anime, entertainment, or fandom is a plus.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll  #LI-Hybrid 

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.

• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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