Membership, Performance Marketing, Media and Budget Reviews Director

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

Crunchyroll is looking for a Director, Membership, Performance Marketing, Media and Budget Reviews to help shape how we plan, invest, and measure our growth efforts.

Reporting to the VP, Membership Planning, you will lead growth planning, budget allocation, forecasting, and performance tracking across brand, performance marketing, lifecycle marketing, and other growth initiatives. You’ll work closely with Performance Marketing, CDI (Center for Data & Insights), Finance, and regional teams to help determine where we invest, measure what is driving performance, and ensure resources are going toward the highest-ROI opportunities.

This role is for someone with a background in management consulting, strategy and analytics, or marketing/growth analytics who brings structured thinking and a creative approach to solving problems, along with a strong understanding of markets and regions, marketing channels and attribution, and content-driven consumer businesses.

Key Responsibilities

• Lead marketing investment planning and budget allocation across brand, performance marketing, lifecycle marketing, and other growth initiatives.
• Own budget forecasting, tracking, scenario planning, and performance reporting in partnership with CDI (Center for Data & Insights) and Finance.
• Build budget allocation models using performance, ROI, and growth goals to guide investment decisions.
• Turn cross-channel marketing data into clear insights and recommendations for senior leaders.
• Partner with channel teams to design incrementality tests and use the results to improve campaigns and shift spend toward higher-ROI opportunities.
• Use attribution, incrementality testing, media mix modeling, content calendars, and seasonality to guide budget and marketing decisions.
• Establish and track KPIs, including free trial and paid subscriber performance and forecasts.
• Bring Growth, Finance, CDI, and regional teams together around priorities, budgets, forecasts, and business plans.
• Lead weekly growth reviews and initiative tracking, as well as executive and board-level reporting.
• Support the use of AI and machine learning in marketing decisions, including media mix modeling, spend allocation, and forecasting.
• Identify and support innovation pilots that have the potential to scale across Sony.