Digital Marketing Manager

Digital Marketing Manager

Company Overview

Force Factor is on a mission to disrupt the global health and wellness industry by creating innovative health products that help consumers Unleash their Potential. Our vitamins, supplements, and better-for-you foods are scientifically formulated to help create healthier and happier lives for people of all kinds.

Our award-winning products are sold in thousands of retail and e-Commerce stores nationwide, including Walmart, Amazon, Walgreens, Target, CVS, The Vitamin Shoppe, Sam’s Club and iHerb. Currently, more than 35,000 people buy our products daily, and that number is growing every month. You have the potential to make a real impact on people’s lives by working at Force Factor to create products that Unleash Potential!

Culturally, think of us as an intense, meritocratic, and exciting high-growth startup that has survived and thrived through its first decade of rapid evolution and is now thinking about how to scale up and conquer the next decade’s challenges and opportunities. We’ve accomplished a lot in our first 16+ years, but fundamentally know that we’re just at the beginning of our journey, and that’s where you come in! We need the smartest, highest energy people with real integrity who are looking to join an ambitious, hard-working team.

Force Factor is based in Boston’s innovative Seaport District. Our team is filled with passionate, dedicated, and inspiring people operating with an ownership mindset (which is easy because we are entirely privately held and plan to stay that way). If you love a challenge, enjoy acting with urgency, and prefer to opt into a high-performance culture, when you join us, you’ll feel like you’ve finally come home. Our private ownership structure is designed for the long term to enable huge opportunities for key team members to learn a ton, work with other A players and generate significant wealth, and we hope you’ll choose to help us build an enduring and successful business for decades to come.  There are two reasons we’re included on Bain’s Insurgent Brands list of high-achieving CPG brands outperforming market growth: our people and our culture.

The Role

We are hiring a Digital Marketing Manager to act as the digital business owner for a defined portfolio of Force Factor sub-brands, with accountability for driving their growth and overall performance across our eCommerce and retail ecosystem. This role sits inside our Digital Marketing team and reports to the SVP of Digital Marketing.

You will combine performance marketing, retail media, analytics, forecasting, consumer and competitive insights, and rigorous experimentation to understand what is driving the business and determine what we should do next. You will manage significant media investment across Amazon, Walmart, Meta, STV, and other retail and digital channels, but your responsibility extends far beyond media efficiency: you will identify opportunities to accelerate demand, improve paid and organic visibility, acquire new consumers, grow sales, and maximize the profitable long-term growth of your portfolio. You will work closely with Creative, Sales, and eCommerce to make sure every dollar we invest has a clear job to do—and that we are constantly finding better ways to turn that investment into profitable growth.