Media Buying Cluster

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com. 

THE ROLE: 

The Media Buying Cluster Lead is essential for the design, configuration, and optimization of all media buying campaigns. This role involves collaboration with Business Development and Account Management teams to define campaign objectives, and subsequently own trading strategies to support a range of Key Performance Indicators (KPIs).

The Lead will be responsible for implementing the campaign setup, continuously monitoring performance, and making necessary adjustments to achieve optimal results. A core function is also to produce detailed, insightful reports for clients detailing campaign performance. Whilst also managing a cluster of media buyers responsible for a book of clients predominantly in real-money gaming, sports betting and performance-led brands. You will be accountable for the KPI outcomes on those accounts as well as your teams’ executional consistency.

You will report to the VP of Programmatic Trading and work alongside cluster leads in London, Tallinn and Medellín as part of a single global trading practice

Team & Client Management:

• Own the performance, manage the bandwidth, lead and develop your media buying cluster
• Coach traders through live optimization decisions to drive self sufficiency and skill growth.
• Run onboarding and ongoing training for new traders, and act as the escalation point for complex or at-risk campaigns in the cluster.
• Seamlessly manage team members and their direct communications with clients and other stakeholders, ensuring high-quality standards and timely problem resolution with excellent service.
• Conduct training for new staff and adjacent stakeholders in client services and sales teams

Campaign Strategy & Execution:

• Serve as the senior trading on our largest accounts and own campaign architecture, bidding strategy, supply strategy, budget pacing and KPI performance.
• Create and execute client campaigns based on available data, audience segments, creative assets, and required targeting.
• Liaise with our global media planner to execute comprehensive campaign plans tailored to the nature of each campaign.
• Drive lower-funnel outcomes across acquisition and retention goals, diagnose CPA and ROAS shortfalls to enhance campaign performance.