Demand Generation Manager

Gradial is building the AI-native system of work for enterprise marketing. Our agents turn ideas into live campaigns by executing across the tools, teams, and workflows enterprises already use—from content authoring and campaign assembly to quality assurance and brand compliance. We give marketers and creatives more time to shape brands, understand customers, and create work that moves people.

We’re tackling some of the hardest problems in applied AI: building agent harnesses, sandboxed execution environments, and orchestration that enable agents to plan, act, and verify their work reliably at enterprise scale. We’re growing rapidly, winning Fortune 500 and enterprise customers including AWS, T-Mobile, and Prudential. Our $65 million Series C led by Insight Partners is accelerating that momentum.

Join us to help define how people and AI agents work together. We move with urgency, reason from first principles, and take ownership from idea to customer impact. You’ll shape the product, own consequential problems, and build systems that some of the world’s leading brands depend on every day.

The Role

As Senior Demand Generation Manager, you’ll own programs that create pipeline and accelerate strategic opportunities across Gradial’s target accounts. You’ll bring together account-based marketing, demand generation and close partnership with Sales to reach the right buyers and turn engagement into qualified pipeline.

This is a senior, hands-on IC role where you’ll own both strategy and execution. You’ll build targeted programs from the ground up, using account insights, tailored messaging and coordinated campaigns to create demand. You’ll also establish the playbooks and measurement needed to understand what’s working and scale the motion as Gradial grows.

We’re looking for someone who has built and run sophisticated ABM programs but thinks beyond ABM as a standalone channel. You know how to connect targeted programs to a broader demand generation strategy, move quickly when priorities change and build repeatable plays that scale as Gradial grows.

What You’ll Own

• Lead the demand generation strategy for Gradial’s highest-priority accounts, with a focus on creating qualified pipeline and accelerating active opportunities
• Build and run 1:1 ABM programs using tailored messaging, content, executive outreach, direct mail and coordinated digital touchpoints
• Own account selection, segmentation and tiering alongside Sales, evolving target lists as business priorities and account signals change
• Develop account and buying-group intelligence, including key stakeholders, active initiatives, business priorities and competitive context, then turn those insights into campaigns sellers can act on
• Orchestrate multi-channel programs across email, LinkedIn, ABM platforms, direct mail, executive outreach and other relevant channels to create a coordinated experience for target accounts