Digital Content Specialist

ABOUT ZERO TO THREE

Founded in 1977, ZERO TO THREE works to ensure that babies and toddlers benefit from the early connections that are critical to their well-being and development. Our mission is to ensure that all babies and toddlers have a strong start in life. At ZERO TO THREE, we envision a society with the knowledge and will to support all infants and toddlers in reaching their full potential. Our Core Values Statement: We believe that how we do our work is as important as what we do. To learn more about ZERO TO THREE, please visit our website at zerotothree.org.

SUMMARY

You are a digital-first content manager who brings order, accuracy, and consistency to everything you touch. The Digital Content Specialist will serve as a key member of the communications team, responsible for supporting ZERO TO THREE's digital content across websites, social media and email. Reporting to the Editorial Manager, the successful candidate brings proven experience in website management, digital content production, and project coordination in a fast-paced communications environment. This role is the operational backbone of ZERO TO THREE’s digital presence: ensuring content is current, accurate, accessible, and optimized across every channel. You are detail-oriented and organized, motivated by keeping systems running smoothly, and ready to play a central role in delivering a consistent and engaging digital experience for ZTT's audiences.

ESSENTIAL RESPONSIBILITIES

• Serve as the primary owner of ZERO TO THREE websites, managing page builds, content updates, homepage features, and ongoing site maintenance in coordination with the Editorial Manager and program teams.
• Apply SEO and Answer Engine Optimization (AEO) best practices to every web build and content update, optimizing pages, metadata, and content structure to drive search visibility, organic growth, and citation in AI-generated responses.
• Optimize website content and page layouts using UX and web accessibility best practices to create an intuitive and engaging website experiences.
• Produce and publish digital content across web, email, and social platforms to support organizational priorities and campaigns.
• Assist with social media asset creation, including graphics, carousels, and short-form content using Canva, Adobe Creative Suite, or in-platform editing tools.
• Lead production of internal and external newsletters, including coordinating content, writing, and delivering on schedule for deployment.
• Coordinate with web development vendors to troubleshoot technical issues, prioritize enhancements, and ensure timely resolution of site maintenance needs.
• Manage incoming digital content requests and maintain project status through Asana, ensuring work moves efficiently from intake through launch.