Measurement Director

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

Job Description

The New York Times' Advertising team is looking for a Director, Measurement and Insights. As the Director, Measurement you will manage an experienced team, ensuring they present campaign performance to clients. You will also develop benchmarks that guide future campaigns and creative strategies. You will lead the team responsible for evaluating campaign effectiveness across all New York Times sub-brands. As the Director, Measurement you will guide the measurement roadmap to enhance client relationships and solidify their trust in The Times as an advertising partner. This is a hybrid role based in our New York headquarters, reporting to the Senior Director, Measurements, Audience and Insights. You can typically expect to be in the office 3 days per week.

About The Role

The Director, Measurement responsibilities include leading the development of tools that ensure we are bringing performative products to market. These responsibilities also involve consulting with clients on the effectiveness of their advertising through data-driven narratives. Additionally, you will build new privacy-first solutions that progress our portfolio of campaign performance offerings.

Responsibilities:

• Lead the enhancement of our suite of measurement solutions across the full marketing funnel
• Analyze campaign effectiveness and develop measurement narratives that are both applicable for clients and for the teams responsible for media strategy
• Collaborate alongside the wider measurement team to provide holistic performance stories to main clients
• Partner with product marketing to ensure our go-to-market approach is bolstered by performance data and insights
• Ensure our suite of proprietary metrics are used to enhance our ability to help clients achieve their goals, within ad effectiveness studies
• Consult with advertising clients to identify their needs to recommend and design the appropriate measurement solutions, and measurement-backed campaign recommendations on an ongoing basis
• Contribute to our measurement roadmap by recommending and performing research projects and through thought-provoking POVs
• Mentor a team of experienced managers and analysts