Measurement Analytics Manager

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

Job Description

The New York Times advertising department is looking for a Manager of Measurement Analytics. As a strategic and data-driven individual, you will transform our vast data resources into compelling narratives. These narratives will explain the unique value of our platform and products, focused on campaign performance. You will be a central hub of knowledge, applying deep analysis of our audience and ad products to empower our Sales, Strategy and Product teams. This is a hybrid role based in our New York headquarters, reporting to the Senior Director, Measurements, Audience and Insights. You can typically expect to be in the office 3 days per week.

About the Role, Mission or Department Overview

You will evolve how we measure and increase media and creative across a portfolio of diverse clients. This collaborative and strategic role will work with top tier advertising clients. You will also work with Sales, Sales Planning, Ad Product, Audience Insights, and Strategy teams. The goal is to achieve results to promote relationships with marketers and increase ad revenue. Furthermore, You will work with our Product, Engineering, Data Science, and Product Marketing teams to create and validate measurement solutions supporting new lower funnel advertising solutions.

Responsibilities:

• Develop expertise in the full suite of NYT research capabilities and measurement products that deliver important performance metrics across the full marketing funnel, to current and potential clients.

• Lead meta-analyses that merge different first-party and third-party data sources to create unified, powerful narratives about The New York Times advertising platform and its audience.

• Monitor key datasets to identify latest trends, package them into applicable insights, and communicate findings to support go-to-market strategies and client conversations.

• Translate complex analytical findings into clear insights and present for both technical and non-technical partners, including senior leadership.