Cultural Relevance Manager

BUILT ON FLAVOR.  FUELED BY PEOPLE.

What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it.     

With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.  

As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work... this is it! Every day, you’ll be part of a journey to add flavor to millions of meals and lives. 

Kinder’s is seeking a Sr. Manager, Cultural Relevance to be part of a passionate team of dedicated and hard-working people focused on changing people’s expectations of what’s possible when it comes to food. Reporting into Consumer Insights as part of the new Strategic Growth & Capabilities pillar, this first-of-its-kind role at Kinder’s will build and lead our cultural relevance capability—helping us stay deeply connected to people and culture and translating that understanding into opportunities across marketing, brand strategy, product development, and growth. The ideal candidate combines deep cultural curiosity and consumer empathy with strategic thinking, business acumen, and a bias toward action. They can spot what is gaining momentum, understand why it matters, and inspire teams to turn that understanding into ideas that are relevant, distinctive, and uniquely Kinder’s.

How You'll Have an Impact at Kinder’s: 

At Kinder’s, we believe great brands earn their place in people’s lives by being genuinely useful, inspiring, and relevant. You will help ensure that what we put into the world adds value to the people we serve by developing a deeper understanding of their lives and what matters to them—how they think, feel, connect, celebrate, experiment, struggle, scroll, search, and eat. Going beyond a traditional insights role, you’ll keep a pulse on both what’s happening now and what’s coming next, with a particular focus on the real-time signals emerging through social and digital behavior. You’ll partner closely with Marketing, Product Development, Brand Strategy, and Consumer Insights to turn those signals into actionable strategies, products, and activations that elevate how Kinder’s shows up in culture and in consumers’ everyday lives.

Key Responsibilities:

Build Cultural Relevance as a Capability

• Build an always-on approach to identifying and interpreting trends, cultural moments, emerging behaviors, and broader shifts across food and flavor, media and entertainment, creators and communities, technology, retail, lifestyle, and other spaces shaping consumers.