Marketing Specialist

About us

We're an independent European digital product studio with a strong track record of delivering market-defining strategies and products for enterprises and governments. With over 200 talented people across three countries, premium AI capabilities and a diverse portfolio of international clients, we define, design and ship high-quality digital products, strategies and software. From global cloud-based platforms and large-scale apps to medical devices, banking software and augmented reality experiences. In a nutshell: if it lives and breathes digital, it's what we do best.

Become a part of our team

At In The Pocket, you join a team that takes its work seriously and its people even more so. We're a diverse group of designers, engineers, strategists, marketeers, ... who genuinely enjoy working together. You'll have real ownership from day one, collaborate across Belgium, the Netherlands and Romania, and grow in a place where your input shapes how we show up in the market.

What you’ll do 

Marketing at In The Pocket is hands-on and varied. As our Marketing Specialist, you own two core areas: digital campaigns and events, with content as a welcome plus. You work closely with the Marketing Manager and a small, driven team, and you're trusted to take the wheel independently. You keep several projects moving at once without losing the details, you get energy from executing beyond expectations and improving how we work, and you bring people across the organisation along. If you like structure, ownership and seeing concrete results from your efforts, this role is for you.

Digital Campaigns

• You own our digital campaigns from briefing to go-live: you plan them, steer the partners and internal specialists, and keep everything on track.
• You track performance and turn the data into concrete recommendations: what's working, what isn't and what's next.
• You're at ease in CRM (we use HubSpot) and like making our flows work harder. You don't need to be the expert; you own the thinking.
• You help maintain consistency across our digital channels, making sure what we put out reflects who we are
• You actively look for ways to improve. You don't wait to be asked; you bring ideas to the table.

Event Management

• Together with the team, you shape the strategy, format and audience for each event in Belgium and the Netherlands (Romania for employer-branding events).
• From there you take full ownership of making it happen, and you keep everyone internally in the loop and enthused along the way.
• You reach out to speakers, manage registrations and own the digital campaign for the event
• You bring fresh ideas and venues to lift our events to the next level, and you support our presence at external events too.
• On the day, you're hands-on and there to make it land: welcoming guests and handling whatever comes up. Travel is part of the job.

Content (a welcome plus, not a requirement)

• If content is one of your strengths, you help create it and keep our channels consistent, working with our Creative lead. A bonus, not a must.

Who you are 

• You have a background in marketing, communication or a related field, or equivalent hands-on experience.
• You bring several years (5+) of relevant experience and feel at home owning multiple projects at once, independently.
• You're a strong project and stakeholder manager: you bring structure, watch the details, and get people moving with you.
• You have hands-on experience with digital campaigns and are comfortable in a CRM. HubSpot is a plus; most of all you're eager to dig in. We're happy to invest in training where needed.
• You've coordinated or supported events, ideally in a B2B context.
• You get energy from executing beyond expectations and improving how we work, more than from chasing a new concept every week.
• You understand how we position ourselves as a frontrunner and carry our brand into everything you do.
• You communicate fluently in Dutch and English.
• You're curious about where the world and AI are heading and bring AI into your work.
• You're precise, curious and driven, and you take ownership.

Not everything fits you? No problem, apply with your motivation letter and we'll take it from there.

What we offer  

Joining In The Pocket means becoming part of a team that shapes the future of our clients' businesses across Europe. Here's what you can look forward to:

• You'll start with a permanent contract in a role that comes with responsibility and the opportunity to make a real impact from day one.
• We offer a competitive salary that reflects your experience and the value you bring.
• Our benefits package has you covered with hospitalisation and group insurance, meal vouchers, a phone subscription, and more.
• You'll have a mobility budget that lets you decide how to get around, your way.
• Life at In The Pocket isn't just about work, we host team events throughout the year to celebrate, connect, and have fun together.
• Learning never stops here, so after six months, you'll receive a dedicated learning and development budget to keep growing your skills and exploring new horizons.