Business Director
Posted 17 Jun 2026
Advertised as “Business Director, Biddable”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 7+ yrs
- Management level
- People management
- Employment
- Hybrid
No salary listed for this role.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
1812 - Business Director, Biddable
About WPP 650
Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.
Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.
This is meaningful work with real-world impact – the kind you can point to with pride.
Role Summary and Impact
As a Biddable Director, you will provide strategic leadership within the Media Activation team, driving excellence across both Paid Search and Paid Social for key clients. This leadership role delivers category-defining capabilities and services across biddable media, ensuring optimal campaign performance and maximizing in-channel effectiveness and data integrity across all relevant platforms. You will lead and develop Biddable activation teams, cultivate strong client and supplier relationships, and define advanced Biddable strategies that align with business objectives and drive growth. Your expertise will provide rigorous and innovative recommendations across both Paid Search and Paid Social, ensuring continuous optimization and adherence to best practices, and strategically weaving Biddable into overall cross-channel campaign strategies within the WPP Open ecosystem.
Key Responsibilities
Line Management:
- Provide day-to-day leadership, coaching, and development to direct Biddable activation teams (including Account Managers and Account Executives), fostering excellence and professional growth. Support capacity planning and resource management, leading recruitment for your immediate team and assisting with wider team recruitment.