Associate, Digital Media Planning

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact:

 We are currently looking for a Senior Associate, Digital Media Planning, Pakistan to join us. In this role, you will be responsible for all tasks and client service activities associated with an assigned brand/account. You will act as a steward of the entire communications planning process by providing pillars for media plans, executing plan changes/maintenance of media plans.

Reporting of the role    

This role reports to: Business Manager

3 best things about the job:

1. A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world.
2. Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field.
3. Be an expert hybrid planner in both traditional and digital mediums.

In this role, your goals will be:

In three months:

• Being up to speed with cutting edge proprietary planning tools as well as able to extract and analyze important data; validating our recommendations.
• You would have a pulse of the business category & knowledge of competitive frame.
• Worked on moderate scaled live campaigns
• Have initiated contact with key media partners and understood the baseline of their offerings particularly digital.
• Connected with internal specialist & external stakeholders' units to integrate solutions.

In six months:

• Being able to comprehend and apply our proprietary planning framework model in key campaigns.
• You would have landed live; larger scaled campaigns.
• You will have started to build relationships with the key decision makers within the current client portfolio.
• Master a flawless media execution process, working alongside various stakeholders.

In 12 months:

• Develop a strong category acumen - from a media and business point of view.
• Identify a pipeline of commercially viable solutions to support our client’s goals.
• Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning.

What your day job looks like at WPP Media:

• Develop strategy for brands including annual phasing and budgeting to achieve brand KPI's.
• Assist CH/BM to maintain responsive working relationships with brand teams to identify potential opportunities.
• Troubleshooting and resolving any issues with media/account teams and media vendors.
• Assist CH/BM in developing brand KPI's.
• Analyze data to provide client with recommendations for optimizations.
• Maintain relationships with media suppliers, internal teams and brand teams.
• Prepare Quarterly/Semi Annual & Annual media reviews and way forward.
• Responsible for timely deliverables of the deadlines for e.g. Annual Media Strategy Presentations, monthly post buys & any other requirement from client on ad hoc basis.
• Resolve billing related issues.
• Work cross-functionally with Client management team and Account Directors as needed.
• Work with cross function departments/teams as part of the media management process.
• Showcasing of launches & presentations to the brand team after launch.
• Assisting CH/BM in participating in regional award is mandatory with at least once in a quarter.
• Train Assistant Planner/Media Planner on media basics.

What you’ll bring:

• Must have strong organizational and numeracy skills
• Flexibility and able to work under pressure.
• Proficient in MS Excel.
• Excellent personal/organizational management.
• Able to set and meet multiple demands within challenging deadlines.
• Excellent interpersonal skills – ability to communicate effectively at all levels, internally and externally, formally & informally.

Minimum qualifications:

• Must be a BBA / MBA from a reputable university of equivalent. 
• Must have an experience of at least 3+ years in media/digital/marketing experience.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 162 million broadband users and 158 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 52 million subscribers and Tik Tok has replaced Instagram to become the most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

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