Associate, Paid Search
Posted 14 Oct 2026
Advertised as “Senior Associate, Paid Search”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 1+ yrs
- Management level
- People management
- Employment
- Hybrid
No salary listed for this role.
Field of studyAdvertising, Analytics, Business, Communications, Marketing
Study levelBachelor's
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary & Impact
As a Senior Associate, Paid Search, you will manage the campaign execution process for our clients. You will have already advanced beyond the initial stepping stones of understanding the fundamentals of Paid Search. In this role, you will have increased responsibility and accountability for campaign execution, gain further exposure to client-facing opportunities, and will mentor junior teammates. You will be regarded as the steward of the internal search planning process and expected to provide tactical recommendations to senior search teammates, digital team members, and clients.
Skills and Experience
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Accountable for the day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/accounting.
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Develop initial keyword lists, using identified brand territory for Search Manager’s review industry, proprietary and agency tools for Manager review.
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Run search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend.
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Write initial drafts of ad creative text ads based on briefing materials, website content and client direction.
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Traffic, upload, and QA keywords, harnessing the Bid Management Tool process.
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Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
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Training of Associates and oversight of their deliverables.
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Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
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1+ year or more of practical experience running paid search campaigns.
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Hands-on experience planning/buying across Google and Bing using tools such as Google Analytics, Google AdWords, and BingAds.