Strategy Manager

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

About the role:

The Strategy group is focused on unlocking client business growth by developing audience, category, market and media insights. Key responsibilities include using audience and media tools to identify insights, translating them into media strategy and go-to-market recommendations, and working closely with planning and activation teams to develop responses to campaign and business briefs.

This will be a dedicated strategy role for one of WPP Media’s top global clients: Google. The role will independently lead strategy for an assigned business, while also contributing to larger brand, cross-business and portfolio-level strategic projects in partnership with the wider strategy team.

Reporting of the role:

This role reports to the Director/Sr. Director (Google)

3 best things about the job:

· You would be working in one of the most exciting agencies and with a team of energetic and diverse individuals

· Opportunity to work across a wide spectrum of strategic assignments including audience strategy, integrated media planning, annual planning, category analysis and emerging media opportunities.

· Opportunity to work across traditional, digital and emerging media for one of the world's leading technology brands

Measures of success:

In three months:

· Demonstrate hands-on ability to use tools such as TGI, WPP internal platforms and GWI to analyse audiences, media behaviour, affinities and consumption patterns and translate the findings into actionable strategic implications.

· You would meet the key client on your independent brand and have a 1:1 rapport when it comes to strategic requirements

· Understand how a strategy moves from audience and business insight into planning to buying to partnership to activation and so on, and proactively identify where strategic inputs can improve the final media recommendation

In six months:

· Independently manage defined strategic assignments and develop strategic responses to client requirements and briefs, with senior strategy guidance where required.

· Contribute meaningfully to Brand AOPs, quarterly planning and campaign strategy by bringing together audience data, category dynamics, competitive activity and media behaviour

· Demonstrate the ability to create integrated channel recommendations across digital and offline media rather than independently planning channels in silos.

· Develop point-of-view documents and strategic narratives on relevant audience, category, platform and media trends

· Partner with various teams to ensure the strategic recommendation is reflected consistently in channel architecture, media roles and campaign execution.

In twelve months:

· Be visible as key POC of your team within the agency as well as with clients

· Drive annual, half-yearly and quarterly planning ensuring above benchmark scores for strategy on client feedback

· Drive award-winning strategy work through innovative approaches, new emerging platform test and learns, use of AI on business problems, etc

· Build reusable strategic frameworks and learnings that can improve planning across multiple campaigns and businesses rather than approaching every brief from scratch

· Contribute original thinking to broader Google strategy projects, including new audience opportunities, emerging platforms, evolving media behaviour and category shifts

Skills and Experience

· Hands on expertise in tools like TGI, GWI, Comscore. The candidate should be able to independently work with the tools, extract relevant data, identify meaningful patterns and translate the output into strategic audience and media recommendations

· Strong understanding of audience segmentation, media consumption analysis, affinity analysis, reach/penetration analysis and the ability to use these to build differentiated audience strategies

· Proven contribution to Brand AOPs, quarterly business reviews with senior client stakeholders; working on pitches will be a bonus

· Ability to work with multiple data sources and reconcile different signals into one clear strategic recommendation rather than presenting data points in isolation

· Ability to articulate the role of media platforms differently based on tasks – eg: launch brands vs challenger brands vs brands looking at premium audiences vs small town India

· Strong depth of understanding on media platforms and tactics – TV vs. CTV vs. Sharechat vs Instagram

· Strong communication, presentation and strategic storytelling skills; comfortable developing clear, insight-led presentations and presenting recommendations to internal teams and client stakeholders

· Ability to simplify complex research, media and audience information into a sharp strategic narrative with a clear ‘so what’ and recommended action

· Strong problem-solving and critical-thinking skills, with the ability to convert an ambiguous business or marketing challenge into a structured media strategy problem.

Mandatories

· 4-6 years relevant experience in a media agency with atleast one exposure on tech/smartphone category

· Hands-on working knowledge of TGI and GWI is mandatory. Candidate should have personally used these tools for audience/media analysis rather than only consumed outputs prepared by research or planning teams

· Ability to clearly articulate the role of both online and offline media channels and how they can work together within an integrated media strategy.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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