Paid Media Manager
US$135,000 – US$150,000 / yr base salary
Posted 28 Sep 2026
Advertised as “Senior Paid Media Manager”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 5+ yrs
- Management level
- Individual contributor
| Base salary | US$135,000 – US$150,000 / yr |
|---|
Summary
We are seeking a Senior Paid Media Manager to lead the execution and optimization of our paid acquisition strategy across key channels. This role will be responsible for managing and scaling performance marketing campaigns while partnering closely with the Director of Growth to test and expand into new acquisition channels.
The ideal candidate is both analytical and hands-on, capable of executing campaigns while building structured experimentation frameworks to improve customer acquisition efficiency and scale.
This role will collaborate closely with teams across Lifecycle Marketing, Analytics, Product, and Creative to drive measurable growth and improve the performance of the customer acquisition funnel.
Key Responsibilities
Paid Acquisition Management
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Own day-to-day execution and optimization of paid acquisition campaigns across key channels including:
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Google Search.
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Performance Max.
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YouTube.
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Paid Social.
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Continuously optimize campaigns to improve CPL, CAC, ROAS, and conversion performance.
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Manage budget allocation across channels based on performance and marginal return.
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Partner with internal analytics teams to ensure campaign performance is accurately measured and reported.
Channel Expansion & Partner Management
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Work closely with the Director of Growth to identify and test new acquisition channels.
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Manage relationships and onboarding for emerging advertising partners such as:
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Reddit.
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Connected TV (CTV).
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New performance marketing platforms.
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Coordinate with external partners to launch pilots and evaluate performance.
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Analyze early results and provide recommendations on scaling or optimizing new channels.
Experimentation & Performance Optimization
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Design and execute structured experimentation frameworks to improve acquisition performance.
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Run tests across:
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Audiences.
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Creative.
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Messaging.
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Landing pages.
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Funnel steps.
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Partner with the Growth Director and Analytics team to implement incrementality testing, holdout experiments, and attribution analysis.