Business Development Rep

Company Overview:

Lightspeed is the leading provider of cloud-based software for dealerships, serving the Powersport, Marine, RV, Trailer, and Golf Car industries adding hundreds of dealerships to the Lightspeed community each year.   Lightspeed’s Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including Sales, Parts, Service, Rentals, Payments, Accounting, and Customer Relationship Management (CRM). When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers.   Lightspeed is the most complete and integrated DMS in the industry with over 500 integrations with Original Equipment Manufacturers (OEMs), aftermarket parts and accessory distributors and dozens of other software tools that a dealership may use to run their business. Uniquely designed by dealers for dealers, and refined over the past 4 decades, Lightspeed empowers over 4,500+ dealers across North America with the tools and technology they need to manage their dealerships.

As a Business Development Rep (BDR), you will play a crucial role in driving the growth of our SaaS solutions. Your primary responsibility will be to identify and qualify potential customers, build relationships, and generate new business opportunities. You will work closely with the sales and marketing teams to ensure a seamless transition from lead generation to sales closure.

What you’ll do:

Inbound Lead Generation -20%

• Track inbound inquiries and engage with prospects in a timely manner to maximize interest and conversion potential.
• Qualify marketing leads to understanding their challenges, priorities, and readiness. Gather insights into authority, needs, urgency, and decision-making processes to ensure a smooth handoff to Sales Executives.
• Follow up with prospects who interact with marketing campaigns (e.g., content downloads, email clicks, webinar attendees, event registrations, or event presentation attendees). Evaluate their needs and interest levels, nurturing them until they are ready for a meeting.

Outbound Lead Generation – 80%

• Research target accounts by analyzing companies within our Ideal Customer Profile (ICP) to understand their dealer management challenges, goals, and how our solutions can address their needs.
• Perform contact discovery by identifying the right decision-makers and key influencers within the dealership.
• Use Salesforce and our sales engagement tool to execute a mix of personalized emails, calls, and LinkedIn activities. Introduce, nurture, and educate prospects on Lightspeed solutions.
• Ensure qualification targets/ objectives are achieved monthly, quarterly, and annually.

What you should have: