Brand Manager

#MaesaMagic   

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches & Nooks among other brands. For more information, visit www.maesa.com.

We are looking for a skilled and passionate Senior Brand Manager (Approx. 6-month contract) with proven experience in brand marketing across fragrance, beauty, personal care, or consumer goods to help build, scale, and evolve one of our brands as a cohesive lifestyle brand. 

This is a high‑impact role focused on bringing brands to life through best‑in‑class visual merchandising, brand storytelling, and flawless, detail‑driven execution across retail, digital, and experiential touchpoints. This person will lead go‑to‑market for new launches and seasonal programs across multiple categories, with a strong point of view on how the brand shows up as a cohesive lifestyle brand across fragrance, personal care, and men’s. You’ll be at the forefront of shaping and scaling the brand through strategy, storytelling, and full 360° execution across all consumer touchpoints. 

Additionally, they should be culturally fluent and trend‑aware, with the ability to translate what’s happening now into relevant, shoppable, retail‑ready brand moments. 

The role is based in NYC and you will be expected in office 3 days a week, at minimum per Company policy.  

KEY RESPONSIBILITIES  

• GTM Strategy: Set vision and define success for the brand as a fragrance-led lifestyle brand.  Help define, lead, and execute GTM strategy and annual brand marketing plans. This includes business objectives, consumer and channel strategies, and translation of strategies to the consumer through the marketing mix. Translate brand strategy into clear retail, visual merchandising, and storytelling frameworks that scale across doors. 
• Project Management Execution & Briefing: End‑to‑end execution of brand initiatives across fragrance and personal care, from ideation through launch. Own and manage multiple brand projects, including but not limited to: in-store visual merchandising (fixtures, displays, shelf sets, etc), campaigns, promotions, seasonal moments and innovation launches to deliver on-time with executional excellence.  Serve as the day‑to‑day executional lead, ensuring timelines, details, and deliverables are met with precision. Develop clear, inspiring briefs that translate brand strategy into actionable creative direction, with a strong emphasis on visual storytelling and shopper experience. Partner closely with Sales and retail partners to ensure brand vision. Plan and flawlessly execute launch 360 marketing programs - including, but not limited to: assortment, launch toolkits, retailer pitches, competitive deep dives, and support of digital/e-commerce and website.