International Digital Analytics Manager
Posted 12 Oct 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 3–5 yrs
- Management level
- Individual contributor
No salary listed for this role.
CertificationsGoogle Analytics 4, Google Tag Manager
Field of studyBusiness Analytics, Data Science, Marketing, Statistics (or related)
Study levelBachelor's
About Monster Energy:
Forget about blending in. That's not our style. We're the risk-takers, the trailblazers, the game-changers. We're not perfect, and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:
In the role of International Digital Analytics Manager, you’ll fuel the international digital growth of Monster’s diverse brand portfolio, transforming data into actionable strategies that power performance across web, social, paid media, search, and promotions. You’ll support the Analytics Director in defining the roadmap and designing impactful measurement frameworks, unlocking consumer insights, and implementing best-in-class analytics solutions that drive smarter marketing decisions and accelerate brand for international markets.
The Impact You'll Make:
- Analyze performance across paid social, online video, programmatic, CTV (Connected TV) , search, websites, organic social, creators, CRM (Customer Relationship Management), and eCommerce. Integrate additional media and commercial data where available to provide a comprehensive view of marketing effectiveness. Act as a data storyteller by creating dashboards and presentations that effectively convey actionable insights for technical and non-technical audiences.
- Use Tealium or equivalent CDP (Customer Data Platform) solutions to analyze first-party data and develop audience segments based on consumer behavior, engagement, and lifecycle stage. Partner with CRM and media teams to define use cases for acquisition, engagement, retention, and reactivation.
- Build and maintain detailed reports and dashboards in Power BI and Excel, focusing on key performance indicators across different data sources, including website traffic, e-commerce, and CRM metrics. Ensure data accuracy and integrity across all marketing platforms and tools.
- Work cross-functionally with a global team to monitor campaign KPIs and data sources. Ensure alignment of marketing insights and recommendations with overarching campaign strategies and objectives.
- Collaborate with relevant teams on tagging and pixel implementation using Google Tag Manager to ensure accurate tracking and reporting of marketing activities.
- Design, implement, and analyze A/B tests to optimize marketing strategies and personalize site experiences and Identify opportunities to improve conversion rates and implement strategies to enhance user experience and increase sales.