Activation Director
US$140,000 – US$160,000 / yr base salary
Posted 13 Oct 2026
Advertised as “Director, Activation”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 8+ yrs
- Management level
- People management
- Employment
- Remote
| Base salary | US$140,000 – US$160,000 / yr |
|---|---|
| Cash bonus | US$14,000 – US$16,000 |
| Total comp | US$154,000 – US$176,000 |
Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.
Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.
- We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
- We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
- We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.
Role Summary
As Director of Activation, you will be a lead media investment strategist and primary growth engine within our Client Solutions group. Designed for a "builder," this high-impact role bridges the gap between advanced technical media execution and ongoing business development.
You are an enterprise leader across a global IAT including individual LOBs across the account who sets the standard for client excellence, co-authors long-term growth plans with Strategy counterparts, and activates integrated cross-channel campaigns across your portfolio.In this role, you will translate Kepler’s activation capabilities into strategic client recommendations—treating world-class execution as our strongest driver of business growth.
Key Responsibilities
Growth & Business Development
- Activation Subject Matter Expert: Serve as the cross-channel activation SME, designing media plans that scale client growth.
- Revenue Expansion: Identify organic growth opportunities through cross-channel expansion, media audits, advanced testing frameworks, and tech integrations.
- Proposal Innovation: Partner with Strategy and Data Science & Analytics (DS&A) teams to productize agentic-powered activation capabilities into market-leading client offerings.
Strategic Activation & Media Leadership
- Strategy Partnership: Translate audience insights and investment strategies from Strategy and COE partners into tactical, high-performing campaign architectures.
- Full-Funnel Ownership: Lead media execution and onboarding for new client engagements, presenting recommendations confidently to senior stakeholders.
- Platform Mastery: Maintain deep expertise across the evolving ad-tech landscape to ensure activation strategies remain cutting-edge.
Team Leadership & Operations