Growth Marketing Manager

Konovo is a global healthcare intelligence company on a mission to transform research through technology- enabling faster, better, connected insights. 

Konovo provides healthcare organisations with access to over 2 million healthcare professionals and patients — the largest network of its kind globally. With a workforce of over 300 employees across 5 countries: India, Bosnia and Herzegovina, the United Kingdom, Mexico, and the United States, we collaborate to support some of the most prominent names in healthcare. Our customers include over 300 global pharmaceutical companies, medical device manufacturers, research agencies, and consultancy firms. 

We’re looking for a Growth Marketing Manager to own our day-to-day healthcare professional digital presence and help grow our HCP community through compelling content, social media, and paid digital campaigns. This is a hands-on, high-ownership individual contributor role. You’ll build the operating rhythm from the ground up—strategy, execution, testing, measurement, and reporting. You’ll report to our Director of Affiliate Partnerships and work closely with Marketing, Product, and Operations to grow verified healthcare professional registrations and an online audience. Alongside marketing, you’ll spend approximately 5 hours per week supporting our member reward/account-crediting operations and helping with the development of AI-driven workflows.

How You’ll Make an Impact: 

HCP-Focused Social Media (organic)

• Own our HCP organic social strategy and execution (primary channel: LinkedIn, Google)
• Build and run a content calendar aligned to business priorities and member interests
• Turn internal assets (research, survey results, member insights, product updates, testimonials) into high-performing posts
• Engage with the community and build a reusable library of templates and brand-consistent assets (primarily in Canva)
• Run ongoing experiments across formats (static, carousel, short-form video, polls, educational threads, member stories)

Paid acquisition (LinkedIn, Google, Meta)

• Plan, launch, and optimize campaigns in LinkedIn Campaign Manager plus Google Ads and/or Meta Ads Manager
• Develop targeting strategies for HCPs across priority markets
• Own creative and messaging testing across audiences, placements, keywords, and bids
• Monitor pacing and performance and make fast, evidence-based optimizations
• Partner with Affiliate Partnerships on co-marketing opportunities and market launches

Measurement & growth optimization

• Own UTM governance and campaign tracking hygiene
• Partner with Product to implement and QA conversion tracking (tags/pixels/events)