Social Media Director

Fairchild Media Group: Social Media Director

Fairchild Media Group is seeking a Social Media Director to lead social strategy across WWD, Footwear News, Beauty Inc. and Sourcing Journal. This includes driving audience growth, developing platform-specific content strategies and overseeing day-to-day operations. The role directs all platforms, including emerging ones, translating FMG’s editorial into compelling platform-native storytelling while partnering with reporters, photo and video editors, art directors, and colleagues across marketing, sales and events teams.

As FMG values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

KEY RESPONSIBILITIES

• Develop and execute social strategy across all four FMG brands, tailored to each publication’s audience and voice, with a focus on reach, engagement, follower growth, referral traffic and video consumption.
• Lead daily editorial programming and prioritization, identifying stories and moments with the strongest social potential, and packaging breaking news, fashion, beauty, business, celebrity and cultural coverage for each platform.
• Oversee social packaging and rollout of key print products, including WWD Weekend, Beauty Inc and Footwear News issues and covers, coordinating cover reveals, features, talent assets, photography and video.
• Lead short-form video strategy across Reels, TikTok, YouTube Shorts and Facebook; work with editors and video teams on social-first concepts, optimize existing editorial video and expand distribution through channels including Connatix.
• Direct social planning and real-time coverage for all Fashion Weeks, the Golden Globes, awards season, red carpets and FMG events, including staffing, assignments, content formats, asset flow and publishing schedules.
• Guide editors and contributors on capturing social-first footage, interviews, and other event content, while identifying real-time opportunities around runway, backstage, front row, celebrity and breaking-news moments.
• Partner with sales and marketing on sponsored and branded social programs, balancing client deliverables, approvals and timelines with editorial quality and platform best practices.
• Monitor performance across platforms and translate reach, engagement, follower growth, watch time, referral traffic and content trends into actionable programming, reporting and resource management.
• Build and strengthen social communities, maintain platform and brand best practices, and advise editorial and senior leadership on audience behavior, emerging formats and growth opportunities.