Programmatic Sales Director

SHE Media: Director, Programmatic Sales

SHE Media is seeking an experienced and results-oriented Director of Programmatic Sales to drive growth within our digital media business. The ideal candidate will have a strong track record in programmatic and addressable advertising sales, a robust network of brand and agency relationships, and an in-depth knowledge of the digital advertising landscape. This role requires a strategic thinker who can effectively translate demand trends into actionable strategies, optimizing supply procurement and delivering impactful results.

As SHE Media values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

Responsibilities:

• Develop and Strengthen Relationships: Build and maintain strong partnerships with key programmatic stakeholders, including clients, agencies, and programmatic partners such as DSPs, ensuring strategic alignment and mutual success.
• Drive New Business and Growth: Identify and pursue new revenue opportunities while fostering the growth of existing client relationships to maximize sales potential and long-term partnerships.
• Strategic Communication with Leadership: Provide senior leadership with actionable insights on demand trends, industry developments, and performance analyses to refine strategies and unlock revenue growth.
• Deliver Tailored Media Solutions: Design and implement innovative, engaging, and results-driven programmatic media solutions that address the needs of brand and agency partners, while ensuring top-tier customer service through timely communication and proactive support.
• Act as a Subject Matter Expert (SME): Champion SHE Media’s programmatic strategy and proprietary targeting solutions, providing thought leadership and best practices to internal teams and external partners while staying ahead of trends within the ad tech ecosystem.
• Leverage Data for Optimization: Utilize data-driven insights to enhance sales strategies, improve campaign performance, and align efforts with client and business goals.
• Achieve Revenue Targets: Consistently meet and exceed quarterly revenue goals by implementing effective sales tactics and fostering high-impact client relationships.
• Maintain and build strong relationships with brand marketers, agencies and buyers, leveraging a deep understanding of their business objectives to craft customized solutions.

Requirements:

• Minimum 7+ years of online advertising sales experience
• In depth knowledge of digital and addressable media, ad tech platforms, and the overall digital advertising ecosystem.
• In addition to digital media, experience in branded content, influencer/creator, and event sales a plus
• Strong analytical skills to be used to interpret data and insights to inform sales prospecting, go-to-market strategy and drive business outcomes.
• Demonstrates strong understanding and ability to maintain sales pipeline in Salesforce.
• Excellent business presentation skills including strong oral and verbal communication.
• Proven ability to meet stretch sales goals in a challenging environment.
• Entrepreneurial mindset with the ability to adapt and thrive in a fast-paced, dynamic work environment, with a strong focus on achieving measurable results.
• Some travel is required.

A good faith estimate of the salary range is $140k - $150k upon hire + commission. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It’s all About You…

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meeting employees’ needs, we have launched a new Flexible Vacation Policy.

At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.

About SHE Media:

SHE Media is a mission-driven media company created by and for women reaching 80 million unique visitors per month (ComScore, January 2021). SHE Media publishes inspiring and informative lifestyle content ranging from food and family to health, career and entertainment.  Our content is curated from thousands of diverse sources, creating a living tapestry of the joy, the messy and the magical moments that embody our lives.  Through our flagship editorial sites and our proprietary SHE Media Collective of hand-picked publishers and top lifestyle creators, we produce digital and live media content that connects and inspires millions of people.

SHE Media encompasses a family of leading media properties and a network of premium publishers and independent content creators. In addition to our flagship editorial sites, SheKnows, StyleCaster and Soaps, SHE Media’s BlogHer is home to the world’s leading content and event platform with a mission to provide economic empowerment for all women. The SHE Media Collective represents a community of 1,500 independent publishers and 20,000+ social content creators, providing the foundation for a scalable, sustainable economic model for entrepreneurs and small businesses.

About Penske Media Corporation (PMC)  

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate monthly audience of more than 500 million people.  Since 2004, PMC has been a pioneer in digital media and owns over 300 live events, while reaching audiences across all screens. Penske Media is recognized, as one of the Top 100 Private Companies in the United States and North America.  

Our Companies & Brands  

• Iconic Media Brands (PMX): Variety, Rolling Stone, The Verge, Billboard, The Hollywood Reporter, WWD, SHE Media, Robb Report, Deadline, Eater, Sportico, ARTnews, Fairchild Media, VIBE, IndieWire, SB Nation, ARTFORUM, POPSUGAR, Gold Derby, BEAUTY INC, Art in America, Punch, The Dodo, and more.   

• Live Events & Experiences: The Golden Globes, SXSW, Academy of Country Music Awards (ACMs), Billboard Music Awards (BBMAs), Dick Clark's New Year’s Rockin’ Eve, SXSW London, American Music Awards (AMAs), and Latin Music Week.  

• Data & Analytics: Luminate, the premier music and entertainment data and analytics company.  

Global Footprint 

PMC and its subsidiaries are co-headquartered in New York and Los Angeles, with additional offices spanning 14 countries worldwide.  

Want to learn more? Visit www.PMC.com to explore our complete portfolio.