Channel Lead

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

About the Role:

As the Channel Lead, you will lead the vision, voice, and execution for MrBeast’s behind-the-scenes storytelling - capturing, shaping, and publishing the stories behind the main-channel videos and the world of Beast. You’ll be responsible for building and leading a small, hands-on team that uncovers genuine moments, and crafts them into compelling, watchable stories.

This role requires a deep YouTube brain - someone who’s lived in the platform long enough to know what works instinctively.  This is a builder role for someone who can think like a creator, lead like a producer, and operate like a strategist. If that sounds like you, read on below.

What You’ll Do:

• Lead the vision, tone, and publishing cadence for the MrBeast2 - defining what stories get told, how they’re told, and why they matter.

• Partner closely with the main-channel production leads to identify compelling arcs during shoots and post - the people, challenges, and details that make each video memorable.

• Ensure BTS content supports the broader MrBeast ecosystem: main channel, social channels, and brand partnerships.

• Use YouTube and social analytics to identify what formats or story types drive engagement and iterate quickly based on performance.

• Collaborate with content leadership team to maintain a clear identity and purpose for the channel.

• Experiment with new formats (vlog, docu-style, mini-series, personality-driven shorts) to expand how the audience experiences the MrBeast world.

• Build and maintain organizational systems for footage management, post workflows, and publishing calendars.

• Serve as the connective tissue between creative chaos and polished storytelling - turning spontaneous moments into clear, entertaining narratives.

What You’ll Bring:

• 7–10+ years in YouTube or content production, ideally with hands-on experience as a creator or working directly with creators.

• Proven success leading small, high-output creative teams in fast-moving, creator-driven environments.

• Deep understanding of YouTube storytelling - how pacing, title/thumbnail, and narrative rhythm impact retention and growth.

• A strong editorial instinct: you know when something’s authentic, funny, or emotionally real, and how to shape it into watchable form.

• Ability to think both creatively and analytically, understanding pacing and the data that reinforces good instinct.

• Ability to synthesize chaos into clarity - managing shifting priorities and personalities while keeping output steady.

• Excellent communication and people-management skills, able to partner with creative leadership and advocate for your team’s needs.

• Curiosity, humility, and high creative standards — you find meaning in the process and joy in the details.

• Ability to work onsite in Greenville, NC (relo support provided)

Benefits

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance 
• Company contributions to employee Health Savings Accounts (HSA) 
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package 
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days