Insights Analyst

OVERVIEW

A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide. 

Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR_._ This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR.

Application Deadline:

Please submit your application by 5:00 pm EST on October 23rd, 2026

Intro to Position

You will be critical to building a new, leaner, audience-centric, data-driven app that serves NPR and partnering stations in multi-modal formats. As the Insights Analyst, you will support data-informed decision-making for NPR’s digital ecosystem. Central to this role is hands-on SQL expertise—writing complex queries against massive, unaggregated datasets, translating raw digital behavior into actionable product insights.

In this role, you will be the main point of contact to create measurement plans, implement and QC analytics tags, build automated dashboards, and perform deep-dive analyses across app, web, and video platforms. Working closely with digital product teams, the newsroom, and member station leaders, you will apply a blend of data curiosity and technical pragmatism to expand weekly audiences, increase listening hours, and deepen daily habits.

This role reports to the Audience Insights Director, Digital Insights.

This is a union-represented role covered under the terms of a collective bargaining agreement with NABET-CWA DMU.

Responsibilities

• Advanced SQL Analysis & Querying: Independently write, optimize, and streamline complex SQL queries across app, video, and web datasets; regularly handle raw event data, including unnesting nested arrays and struct fields (e.g., BigQuery GA4 export).
• Tagging Implementation & QC: Develop and manage measurement plans for NPR's owned and operated platforms using Google Tag Manager; conduct quality control (QC) and validation of tracking tags across releases.