Marketing Coordinator

Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Job Summary

The Marketing Coordinator is responsible for marketing, social media, online e-marketing public relations, promotions for venues, radio promotions, clubs, theaters, festivals, shows and one-offs. This position will develop promotional initiatives with artists and the community, to promote positive brand image. The Marketing Coordinator may also be responsible for coordinating the work of interns and street team for show promotions.

Essential Functions

• Builds and maintains ad plans for AEG Presents shows, tours and festivals. Assist in coordination of media buying. Build Google campaigns. Create work orders for radio, television and manage flyer distributions. Evaluates and revise as necessary to increase ticketing revenue and event exposure.
• Create, preview and review press releases as needed. Coordinate the distribution of press requests with publicist. Serve as a public relations liaison. Add new shows, schedule releases and update as needed.
• Monitor marketing trends, regionally, with artists, and implement new marketing strategies and campaigns based on current trends. Analyze fan base to target specific demographics to promote shows, tours and festivals.
• Helps coordinate and advance day-of-show activities including radio stations set ups, remote broadcasts and escorting media photographers and news crews.
• Creates, proof reads and distributes weekly newsletters. Order and deploy e-cards and e-blasts with AXS Advantage tool. Check that venue information and links are correct, communicate errors to designers, check for accuracy, communicate errors and sign off on final version.