Analyst, Marketing Analytics

WHY NEW ENGEN? 

At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.

We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.

WHAT YOU'LL DO 

**Support Measurement Strategy and Drive Day-to-Day Execution
**Key contributor to the measurement strategy across your accounts, from defining the learning agenda to delivering actionable insights.

Design Testing Roadmaps and MethodologiesDevelop clear, structured test roadmaps across channels and campaigns. Select and design the appropriate methodologies based on budget, data availability, and business context, including geo holdouts, incrementality testing, MMM, brand lift studies, forecasting, full-funnel user journey analysis, and other approaches.

Translate Data into Business ImpactSynthesize complex data into clear, compelling narratives for clients and internal stakeholders. Ensure results are not just reported but understood, connecting findings back to business objectives and recommending next steps.

Partner Cross-FunctionallyWork closely with media strategists, BI and data teams, and client leads to align measurement strategies with broader campaign and business goals. Act as the bridge between business questions and analytical execution.

Build and Scale Measurement FrameworksContribute to the development of internal tools, frameworks, and playbooks that help scale measurement capabilities across teams. Bring structure and consistency to how measurement is applied across accounts.

WHAT YOU BRING

• 5+ years in analytics, measurement, or a closely adjacent field
• Hands-on design and/or execution experience with one or more of: MMM, geo holdout testing, incrementality measurement, brand lift studies, forecasting, full-funnel user journey analysis
• Scripting ability in Python or R is preferred with a working knowledge of SQL
• Familiarity with Tableau and/or other BI tools
• Web analytics or full-funnel user journey experience is a plus
• Understanding of e-commerce measurement frameworks and incrementality concepts