Strategy Analyst – Scanad Uganda

1. Job Summary

The Strategy Analyst is responsible for identifying business, consumer, and cultural opportunities that can unlock growth for brands. The role combines consumer understanding, cultural intelligence, category analysis, digital performance data, and strategic thinking to develop actionable recommendations that improve brand relevance, effectiveness, and business performance.

Working closely with the Strategy Director and teams across Creative, social media, Media, Influence, Client Service, and other partner functions, the Strategy Analyst translates business challenges into consumer insights, insights into strategic direction, and strategic direction into measurable outcomes.

The role serves as a bridge between consumers, culture, data, and creativity, ensuring that brand strategies, campaigns, and content are grounded in real audience understanding.

2. Key Responsibilities

A. Trendspotting & Cultural Analysis

• Monitor social media platforms such as TikTok, Instagram, X/Twitter, and YouTube to identify emerging trends, memes, hashtags, and viral content.
• Provide real-time insights on pop culture, internet slang, and local cultural nuances.
• Track platform updates, algorithm changes, and new features that may influence social media strategies.

B. Social Media & Audience Intelligence

• Analyze audience behavior and engagement patterns across platforms.

• Understand platform-specific dynamics and how content should be adapted for maximum impact.

• Provide insights into trends among Gen-Z and Millennial audiences.

C. Data Analytics & Reporting

• Use analytics and social listening tools such as SproutSocial, Brandwatch, and native platform analytics to evaluate campaign performance.

• Develop clear and visually compelling reports and dashboards highlighting key metrics, trends, and opportunities.

• Translate data into actionable recommendations for campaign optimization.

D. Strategic Planning & Development

• Support the development of brand, campaign, and digital strategies using consumer, cultural, and category insights.

• Contribute to Connections Plans, Quarterly Plans, campaign briefs, and strategic roadmaps.

• Translate business challenges into consumer-led recommendations for content, campaigns, experiences, and communications.