Strategy Analyst

Job Summary

The Strategy Analyst helps identify business, consumer, and cultural opportunities that unlock growth for brands. The role combines consumer understanding, cultural intelligence, category analysis, digital performance data, and strategic thinking to develop actionable recommendations that improve brand relevance, effectiveness, and business performance.

Working closely with Strategy, Creative, social media, Media, Influence, Client Service, and partner teams, the Strategy Analyst translates business challenges into consumer insights, consumer insights into strategic direction, and strategic direction into measurable outcomes. The role serves as the bridge between consumers, culture, data, and creativity, ensuring that strategies and campaigns are grounded in real audience understanding.

1. Key Performance Areas

• Trendspotting & Cultural Analysis
  • Monitor social platforms to identify emerging trends, cultural conversations, memes, and viral content.
  • Provide real-time insights into cultural shifts and audience behaviours.
  • Track platform updates and emerging digital opportunities.
• Social Media & Audience Intelligence
  • Analyse audience engagement and content performance across platforms.
  • Understand platform-specific dynamics and content requirements.
  • Provide insights into Gen Z and Millennial audience behaviours.
• Data Analytics & Reporting
  • Use analytics tools to evaluate campaign performance.
  • Develop dashboards and reports highlighting key metrics and trends.
  • Translate data into actionable recommendations that drive optimization.
• Strategic Insight Development
  • Conduct research into consumer behaviour, categories, competitors, and culture.
  • Synthesize findings into meaningful business and brand insights.
  • Support the development of strategic frameworks and recommendations.
• Collaboration & Campaign Effectiveness
  • Partner with multidisciplinary teams to ensure strategy informs creative and media execution.
  • Contribute to campaign planning, evaluation, and continuous improvement.
  • Support delivery of measurable business outcomes through data-led decision-making.

2. Role Requirements

• Education

Bachelor’s degree in marketing, Communications, Business, Economics, Statistics, Psychology, Data Analytics, or a related field.

• Experience

Relevant experience in strategy, research, analytics, marketing, digital, media, or related disciplines.

Understanding of consumer behavior, digital ecosystems, and social media dynamics.

• Technical Skills
  • Data analysis and reporting.
  • Consumer and market research.
  • Social listening and trend analysis.
  • Presentation and storytelling skills.
  • Familiarity with analytics and reporting platforms.
•  Competencies
  • Strategic thinking.
  • Curiosity and continuous learning.
  • Strong analytical capability.
  • Communication and presentation skills.
  • Collaboration and stakeholder management.
  • Commercial awareness and problem-solving.

Company Profile

Ogilvy Africa is the largest network agency on the continent catering to 40 countries with a team of ~900 people across Central, East and West Africa. Headquartered in Nairobi - Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB InBev, Airtel, Africa CDC, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, NCBA, Nestle, Philips, PWC, SAB Miller, Sanlam, Total, UNICEF, Unilever, and WWF amongst others. Ogilvy has a distinctive positioning and proposition that is key for current times, when clients desire a partner to help them realize their growth ambitions or to get back to growth. Simply put our ambition is to be, “The Best Platform and Partner for Growth on the Planet.”

This proposition is anchored on true shared value, what our world needs now, creating human(societal) value; employee value and commercial value. This proposition cuts across our key mega-businesses ABC (Advertising, Branding and Content), Experience (including CRM and e-commerce), PR & Influence and Media (focussed on performance marketing). In addition, we’ve created proprietary marketing products in areas such as real-time marketing, social intelligence, performance marketing, e-commerce enablement and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers, across touchpoints. Fuelled by the holy trinity of content, data, and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.

In our 20+ years in Africa, we have won the highest number of regional and global awards for the region including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa), WARC Effectiveness; to name a few. Ogilvy is a leading global network of WPP. Launched by David Ogilvy over 70 years ago, it is referred-to as the Agency of Giants, by several industry experts. 2021 WARC rankings named Ogilvy, the #1 creative network in the world.

Ogilvy Beliefs

• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless its constantly upgrades.  Same is true for people.
• We need more cows than milk men: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes holy trinity of Data -Content -Tech.
• Diversity is a competitive advantage: New profiles, new skills, new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skillset we need. It’s the only way to scale at the speed without pretending to have all the answers.
• Team > Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams Succeed, individuals fail.
• Fail often, fail fast: We see entrepreneurs in all our people and encourage a culture of pilots. Test, succeed and scale; or fail-fast learn, learn from the failure, and start something new.