College of Business Marketing & Communication Manager
Posted 1 Oct 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Level
- P2, Grade 10
- Expected experience
- 3+ yrs
- Management level
- People management
No salary listed for this role.
Field of studyRelated Field
Study levelBachelor's
Field of studyCommunications, Marketing, Public Relations (or related)
Study levelMaster's
The College of Business Marketing & Communication Manager (Academic Program Management Specialist II) serves as the engine for the college's public presence, lead-generation architecture, and stakeholder outreach. Reporting to the Associate Dean, the Manager aligns multi-channel promotional campaigns with macro-level enrollment metrics, academic program lifecycles, and institutional advancement initiatives.
Tennessee Tech is an Equal Opportunity/Affirmative Action employer.
Responsibilities
Essential Functions:
Academic Program Marketing & Recruitment Strategy:
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Generate, maintain, and execute a comprehensive marketing plan.
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Develop, execute, and monitor comprehensive, multi-channel marketing campaigns.
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Map and continuously optimize the digital inquiry-to-applicant communication funnel.
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Design, produce, and execute targeted recruitment toolkits.
Public Relations & Alumni Engagement:
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Serve as the primary journalistic storyteller for the college.
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Partner with Advancement and the Dean’s Office in managing the alumni network and related events.
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Direct the editorial calendar and content distribution strategy.
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Coordinate media relations and local/national press releases.
Brand Stewardship, Public Footprint & Creative Operations:
- Direct the complete visual identity and brand execution across all physical and digital spaces.
- Manage the architecture, content deployment, and continuous updates of the college’s media contents
- Oversee the college's public footprint.
- Supervise and mentor student creative assistants.
- Design and produce the alumni magazine ASPIRE.
Physical Demands:
Those typical to perform the duties listed.
Work Hours:
Typical hours are Monday-Friday, 8:00 a.m. - 4:30 p.m. Additional hours if/when needed.
Special Instructions:
Applicants will be required to electronically upload a cover letter, resume, copy of transcripts (official transcripts required upon hire), and complete contact information for three professional references at time of application. References will be contacted at a later date. Submission of materials is the applicant's responsibility. Applications without all required materials are incomplete and will not be considered.