CRM Marketeer
Posted 9 Oct 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 3–7 yrs
- Management level
- Individual contributor
- Employment
- Hybrid
No salary listed for this role.
Field of studyBusiness, Data Analytics, Marketing (or related)
Study levelBachelor's or higher
CRM Marketeer
Location: Venlo (Hybrid – 60% office / 40% home)
Company: Viking
Employment: Full-time or Part-time (0.8–1.0 FTE)
About Viking
Viking is an international omnichannel retailer that helps businesses create workplaces that truly matter. For decades, our passion for great workplaces has inspired the way we work, think, and serve our customers, from the world’s largest enterprises to the smallest start-ups.
We are part of the RAJA Group, Europe’s leading distributor of office supplies and workplace solutions. With decades of expertise, a shared vision, and a clear strategy, we continue to grow by combining our strong heritage with an eye firmly on the future.
At Viking, you will work in an international, diverse, and collaborative environment with colleagues from dozens of nationalities. We believe that serious work and having fun can go hand in hand. You will have the freedom to shape your role, explore new ideas, and develop yourself both professionally and personally.
About the Role
We’re looking for a data-driven, strategic, and commercially minded CRM Marketeer to take ownership of our B2B e-commerce customer lifecycle strategy.
As a CRM Marketeer, you will design, implement, and optimize CRM initiatives that drive acquisition, engagement, retention, and reactivation — ensuring every campaign adds measurable value to both our customers and the business.
You will work cross-functionally with the Customer Marketing, Marketing Automation, and E-Merchandising teams to connect CRM insights to broader marketing and commercial goals. Your understanding of customer behavior, product performance, and assortment dynamics will help you initiate impactful, personalized campaigns that improve loyalty and lifetime value.
What You Will Do
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Develop and execute CRM strategies across the full Customer Lifecycle (CLC) to support Recruitment, Retention, and Reactivation (RRR) objectives.
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Build and optimize target audience selections and customer segmentations using behavioral, transactional, and demographic data.
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Apply RFM (Recency, Frequency, Monetary value) modeling to identify customer value tiers and tailor campaign strategies.
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Monitor and improve Customer Lifetime Value (CLV) through targeted engagement and retention initiatives.