Specialist Communications Interactive

Support the Brand Communications Supervisor with social marketing initiatives and oversee the development, production and execution of social media activity for Harrah’s Resort Southern California. Develop creative concepts and briefs, coordinate talent, locations, property teams and vendors, and manage content from concept through publication. Responsible for social publishing, community engagement, analytics and reporting, and supporting paid social initiatives.

Responsibilities

• Develop original, creative and social-first content ideas aligned with brand strategy, campaigns, promotions, outlets and overall business objectives.

• Develop creative concepts and briefs that clearly communicate the objective, creative direction, talent, location, messaging and deliverables.

• Serve as a social content producer from concept through final execution, coordinating talent, locations, schedules, property departments, vendors and other production partners.

• Plan and coordinate photo and video shoots, including shot lists, production timelines, props, locations and sister departments, products and other necessary resources.

• Collaborate with photographers, videographers, editors, agencies, vendors, influencers, talent and internal property teams to bring creative concepts to life.

• Manage day-to-day social media content calendar and publishing across relevant platforms, including scheduling content, writing and editing social copy, selecting appropriate creative and ensuring all content is accurate and aligned with brand standards.

• Monitor social channels and engage with the audience, responding to or escalating community interactions as appropriate.

• Stay current on social media trends, platform updates and emerging content formats to identify opportunities and inform the brand’s social strategy.

• Support paid social initiatives, including boosted posts and paid content, by identifying opportunities for promotion, coordinating boosts and monitoring performance against campaign objectives.

• Monitor and report on organic, paid and influencer marketing performance, analyzing key metrics including reach, impressions, video views, engagement, follower growth, website traffic and influencer activity.

• Prepare recurring social media performance reports and use insights and trends to make recommendations for future content and creative strategy.

• Coordinate with departments and outlets across the property to identify content opportunities and ensure consistency in brand messaging and execution.