Marketing Automation Specialist

ACCOUNTABILITIES & ESSENTIAL FUNCTIONS

• Set up, test, and execute automated and dynamic e-mail campaigns for lead generation and nurturing, trigger-based campaigns, as well as ad-hoc emails. This includes building forms and dynamic content.
• Define audience and build targeted segmentation for e-mail campaigns based on sales and engagement.
• Responsible for setting up the approval reviews for e-mail campaigns for suppliers, newsletters, events, brands, and other internal departments, ensuring deadlines are met. Take necessary actions if the deadlines will not be met and find alternative methods to accomplishing goals in the same timeframe.
• Implement testing methodologies (A/B testing) within all elements of email marketing to improve engagement and program performance.
• Collaborate cross-functionally with key internal stakeholders, departments and external contacts.
• Ensure accuracy, quality, brand consistency and overall customer experience in email communications.
• Work closely with in-house copywriters, translators, and designers to provide guidance on email best practices.

SKILLS & CERTIFICATIONS

• Experience building campaigns using Eloqua or similar marketing automation tools desired.
• Process-oriented thinker, motivated team player, resourceful with strong problem-solving and technical aptitude.
• Experience working against tight deadlines in a fast-paced, high-growth environment keeping a keen eye on detail and accuracy.
• Strong verbal and written communication skills in English. Local language is a plus.
• Proficient in Excel and PowerPoint.
• Knowledge of Mac or Microsoft Windows environment.

Marketing Automation Specialist I

• Create segmentation for targeted email audiences.
• Process email assets for campaigns.
• Set up, test and execute standard email campaigns.
• Ensure deadlines are met to ensure emails stay on schedule.
• Process and upload qualified leads.

Marketing Automation Specialist II

• Complete understanding of segmentation and how to create targeted audiences on their own.
• Set up, test and execute complex email campaigns including dynamic content and nurturing campaigns for a personalized customer experience.
• Analyzes results of email campaigns and develops measures of success. Ensures campaigns result in the highest possible levels of engagement to increase conversion.
• Identify and implement testing methodologies (A/B testing) within all elements of email marketing to improve engagement and program performance.