Social Media Strategy

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

Our Social Media Strategy team plays a critical role in helping pharma and biotech brands show up meaningfully across digital channels. They lead channel, content, and activation strategies at scale—across both established and emerging platforms. This team lives and breathes social, staying closely attuned to trends in news and culture and knowing how to respond in a way that feels relevant and impactful. They’re creative storytellers who move quickly, think strategically, and genuinely enjoy the work they do.

At Real Chemistry, we’re always looking to connect with exceptional experienced social strategists (Senior Manager through Director level) who are passionate about healthcare, deeply fluent in social ecosystems, and thrive in a fast-paced agency environment.

We operate in a hybrid model, with offices in New York City, Boston, Lambertville, Chicago, San Francisco, and Carmel. We are also open to remote candidates. For some roles, travel or close proximity to a client location may be required, which will be discussed throughout the interview process.

Important note on this opportunity

This is an evergreen opportunity designed to build our pipeline of social media strategy talent. While we greatly appreciate your interest, we will only be in touch if your experience aligns with current or anticipated needs. If we do reach out, you can expect:

• An exploratory conversation with one of our recruiters to better understand your background and interests
• If there is alignment, an introduction to relevant stakeholders or teams
• If timing is not an immediate fit, we will thoughtfully retain your profile for future opportunities

What You’ll Do

• Develop of social media strategies across multiple pharma/biotech clients, spanning HCP, patient, and corporate audiences
• Partner cross-functionally with account, creative, medical, and analytics teams to deliver integrated, insight-driven programs
• Translate brand objectives, clinical data, and regulatory considerations into channel-specific, audience-first social approaches
• Oversee always-on content strategies, campaign activations, and real-time engagement planning
• Provide strategic guidance on platform selection, channel roles, and content ecosystems (LinkedIn, X, Instagram, YouTube, emerging platforms)
• Ensure all strategies are grounded in data, insights, and performance optimization
• Serve as a trusted advisor to clients, presenting recommendations with clarity and confidence
• Navigate and uphold pharma compliance, MLR processes, and regulatory constraints in social execution
• Contribute to new business and organic growth, including pitch development and thought leadership
• Mentor and develop junior strategists, fostering a culture of innovation and excellence

What You Should Have

• Proven experience leading multi-channel social strategies for pharma or biotech clients
• Deep understanding of regulated environments (MLR, FDA guidance, adverse event reporting)
• Experience working across multiple accounts simultaneously in an agency setting
• Strong command of social platforms and ecosystems, including best practices by channel and audience (HCP vs. consumer)
• Expertise in content strategy, editorial planning, and campaign development
• Ability to leverage data and analytics to inform strategy and optimize performance
• Strong storytelling skills—able to simplify complex scientific information into engaging social narratives
• Confidence in client-facing situations, including presenting and influencing senior stakeholders
• Commercial acumen with experience contributing to account growth and new business efforts
• Familiarity with social listening tools, publishing platforms, and performance dashboards
• Passionate about social media, digital innovation, and emerging platforms
• Comfortable operating in a fast-paced, evolving agency environment
• Highly collaborative and able to build strong cross-functional relationships

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

We believe we can do our best when feeling our best, which is why we’ve put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.  Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.

At Real Chemistry, we believe we're at our best when we're connected. Our Real Hybrid and Regional Teams (Real HART) approach is designed to foster collaboration, learning, innovation, and meaningful relationships while providing flexibility where appropriate. Because our workforce spans multiple countries, regions, and client needs, work arrangements may vary by role and location. Some positions offer hybrid or remote flexibility, while others require regular in-office presence. For example, certain teams and regions, including some of our UK operations, have office-based requirements. Your recruiter will discuss the specific expectations for the role you're pursuing during the interview process and keep you informed throughout the hiring journey. For employees located within a one-hour commute of a Real Chemistry office, we require in-person attendance two days per week, either from a Real Chemistry office or when working onsite with clients. Employees in regions without a nearby office may work remotely and come together throughout the year for collaboration, culture-building, learning, and team connection opportunities. While these guidelines reflect our current workplace model, we understand that everyone’s circumstances are unique. If you require additional flexibility, we welcome an open conversation with your recruiter and our HR team to discuss your needs and determine what may be possible.

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

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