Reports to: Regional Head
Location: Remote

Level: Mid to Senior (4–7 years' relevant experience)

Working with: Regional BDM/PAM team, Brand & Creative, Performance, Compliance, Product

Industry: Multi-asset crypto and CFD trading

The role

As Regional Marketing Manager for IPBS, you own the marketing roadmap for one of the fastest-growing trading audiences in the world. You will translate global commercial goals into culturally fluent campaigns, drive qualified acquisition at a controlled CPA, and increase the LTV of active traders across the region. You will work hand-in-hand with our regional BDM/PAM team to amplify partner activity, and act as PrimeXBT's brand guardian on the ground.

This is a builder's role. You should be equally comfortable writing a brief for a creator campaign, negotiating booth space at a Karachi expo, optimising a paid social funnel for Tier-2 IPBS cities, and pulling AI tooling into your daily workflow to multiply your output.

Key responsibilities

Strategic planning & localisation

• Own the annual IPBS marketing roadmap, aligned to global KPIs for acquisition, FTD and retention.
• Run deep-dive market intelligence on local competitors (Delta Exchange, CoinDCX, Mudrex, Octa, Exness, OctaFX and equivalents), pricing models and trader behaviour to surface untapped segments.
• Localise creative, messaging, landing pages and promotional offers so they land in Hindi, English, Urdu, Bengali and Sinhala/Tamil contextsnot just translated, but rewritten for the market.

Go-to-market strategy

• Design and lead 360 regional campaigns spanning paid digital, organic, creator/KOL, PR, offline events and partner enablement.
• Build quarterly GTM plans with clear hypotheses, channel mix, budget allocation and success metrics.
• Partner with Product on regionally-relevant features, deposit methods and bonus mechanics.

Performance & growth marketing

• Lead regional acquisition: act as a link with our Paid Media team in planning and rollout of PPC, Paid Social (Meta, X, YouTube), Programmatic and ASO campaigns specific to IPBS, with tight control over CPA and CPL.
• Funnel optimisation: analyse the journey from first touch → registration → KYC → FTD → second deposit, and ship regional fixes (creative, landing page, payment UX, comms cadence) to reduce drop-off.