Head of Marketing Operations

About the Role

Marketing at RELEX is shifting toward a more programmatic, data-driven, and AI-powered engine. We are looking for a Head of Marketing Operations to steer that shift from operational and technical perspective - owning the systems, data, and processes that power how marketing operates globally, and how we feed the wider GTM motion.

This is a role for someone who is both a hands-on architect with technical acumen and a strategic, GTM-oriented leader. You will set the operating vision for the team and stay close enough to the technical setup to own it in practice. You will lead and develop a first-class team of four with deep expertise across our marketing systems, AI enablement, modern workflow automation, lead management, data strategy, reporting, email marketing, and custom internal tool development for use cases across the marketing function.

You will help steer operational development project prioritisation across the function and partner closely with leaders and stakeholders in Marketing, Sales Operations, Business Development, IT, to ensure marketing and sales run on integrated systems, data, and measurement, from first touches through to revenue.

What You’ll Be Doing

• MarTech stack & architecture - Own the marketing technology stack end to end. From tool selection (including build-vs-buy decisions), to implementation and integrations. Our stack is anchored on HubSpot (marketing automation) and Salesforce (CRM), with 6sense for intent and ABM, n8n for workflow automation, Snowflake for warehousing, Supermetrics for data pipelines, and Asana for project management.
• AI & automation roadmap and enablement - Steer the AI roadmap for the marketing function and equip marketers to adopt AI and automation for recurring workflows, prioritising the highest-impact use cases.
• GTM alignment - Work as one operations layer with Sales Operations, Business Development, and Sales. Drive further utilization of marketing data and signals to feed and steer the broader GTM engine.
• Data governance & analytics - Own data hygiene, privacy compliance (GDPR and regional regulations), and the processes that keep marketing data trusted. Steer data architecture improvements for more robust engagement scoring, activation and attribution. Refine and improve reporting standards to enable data-driven decision-making across the function.
• Lead lifecycle management - Own the lead management workflows from initial signals and conversion capture, through enrichment and scoring, to handover to BDRs. Partner with Sales Operations to continue refining the trackable path from MQL to SAL to pipeline and revenue.
• Continue building efficiency in how the operations team supports and optimizes marketing campaigns, email marketing and event management processes in tight collaboration with key stakeholders across the function.