Media Planner

ABOUT THE ROLE

We're looking for a strategic, results-driven Media Planner to help develop and execute integrated media plans across digital and offline media including programmatic, video, TV, radio/audio, and OOH. 

You'll build tactical media plan options, translating client objectives into audience-centric channel recommendations. You’ll contribute to channel recommendations, activate campaigns, and optimize performance against KPIs, managing work to budget and deadline, and helping maintain strong client and vendor relationships. Experience across B2B and B2C preferred. 

The ideal candidate is a confident self-starter, team player, innovative problem-solver, and able to manage multiple projects at once. This role requires you to be highly attentive to detail and resourceful, with the ability to work well under pressure. You must also be effective at communicating with internal team members as well as clients and vendors. Our ideal candidate will have a great work ethic, experience in both brand and demand gen campaign planning and activation, and a hunger for responsibility and learning. 

YOUR DAY TO DAY

• Develop and execute integrated media plans across digital and traditional media channels,  with a clear rationale for channel and plan recommendations. 
• Conduct audience, competitive, and category research to develop insights-led channel and budget recommendations.
• Manage deliverables throughout the campaign life cycle across research, planning, execution, tracking, and optimization.
• Support vendor RFP evaluation and negotiations.
• Own campaign activation processes (trafficking sheets, URL tracking, and tagging with Ad Ops/Analytics)
• Build presentation materials and contribute to client status calls and presentations.  
• Assist with campaign reporting activities, drawing analysis from data and recommending optimizations
• Work closely with client engagement leads, project management, and external teams for operational efficiency.
• Handle media reconciliation and billing for your accounts.
• Supports the needs of direct manager and Media Directors 

WHAT YOU BRING

• 2+ years of media planning experience with hands-on digital and offline exposure (at least one year of digital experience preferred)
• Understanding of all forms of media planning, including brand, demand gen, and lead capture.
• Experience with digital planning and research tools (MRI, Kantar, Commspoint, etc.)
• Experience with digital campaign activation required (trafficking sheets, URL tracking setup, etc.)
• Experience with media buying platforms a plus (MediaOcean, Strata, Nexelus, etc.)
• Exceptional organizational and planning skills and attention to detail