Paid Search Specialist
US$70,000 / yr base salary
Posted 2 Oct 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 3+ yrs
- Management level
- Individual contributor
- Employment
- Hybrid
| Base salary | US$70,000 / yr |
|---|
Field of studyAdvertising, Analytics, Business, Communications, Marketing (or related)
Study levelBachelor's
About The Role
We are currently looking for a Paid Search Specialist to join our growing media team. This person will support the planning, execution, optimization, and reporting of paid search campaigns across Google Ads, Microsoft Ads, and related platforms. You’ll manage campaigns across B2B and B2C clients with increasing independence, using data, testing, and search behavior insights to improve performance and connect paid search results to broader client business goals.
This role is ideal for someone who is detail-oriented, curious, and comfortable balancing hands-on campaign management with clear communication, collaboration, and strategic thinking.
Your Day to Day
-
Manage the day-to-day execution and optimization of paid search campaigns across Google Ads and Microsoft Ads, supporting goals such as lead generation, ecommerce sales, qualified traffic, pipeline growth, and brand visibility.
-
Support campaign planning and setup, including keyword research, account structure, audience strategy, ad copy, bidding, budgets, and trafficking.
-
Monitor campaign performance and compile data for reporting, surfacing trends, risks, insights, and optimization opportunities.
-
Analyze results across Google Ads, Microsoft Ads, GA4, and reporting dashboards to identify patterns and recommend improvements.
-
Contribute to testing across ad copy, keywords, audiences, bidding strategies, landing pages, and campaign structure.
-
Maintain organized campaign documentation, budgets, timelines, pacing trackers, and optimization records.
-
Support conversion tracking, UTM governance, and tagging QA in partnership with analytics and operations teams.
-
Write clear, performance-minded search ad copy tailored to user intent, funnel stage, and client goals.
-
Collaborate with media, analytics, creative, and client strategy teams to support integrated campaign execution.
-
Use AI tools independently to improve analysis quality, accelerate research, support ad copy development, and enhance personal work output.
-
Construct and deliver clear written and verbal communications with limited support. Manage assigned tasks consistently and flag timing, budget, performance, or scope issues proactively.
-
Continue developing a strategic point of view that connects paid search performance back to each client’s broader business goals.