Associate Social & Community Manager

Join Riverside Natural Foods Ltd., a Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We’re on an ambitious mission to double our business by 2030, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough. But that’s what makes the journey worthwhile.

So, lace up your boots and let’s tackle the climb together.

You can learn more about us at www.riversidenaturalfoods.com.

Primary Responsibilities: 

We're hiring an Associate Social & Community Manager to help shape, build, and grow MadeGood's presence across social media communities. This isn't a traditional community management role. It's an opportunity to help define how a beloved brand shows up in culture, build relationships with consumers in real time, and establish the voice, behaviors, and systems that will power MadeGood's community strategy for years to come.  

MadeGood has a passionate and growing fanbase. We're looking for someone who is genuinely obsessed with social media, internet culture, emerging platforms, creators, trends, and the conversations shaping what people care about today. You'll be expected to live at the intersection of culture, community, and content, constantly identifying opportunities for MadeGood to participate in relevant conversations, show up in unexpected places, and build authentic connections with consumers.  

In this role, you'll serve as both the frontline voice of the brand and a cultural scout, spotting emerging communities, trends, creators, and moments that can help make MadeGood relevant, relatable, and lovable. You'll help create the infrastructure, guidelines, and processes that enable best-in-class community management while working cross-functionally across Social, Brand, Creative, PR, Customer Experience, and agency partners to bring ideas to life.  

Approximately 70% of this role will focus on community management and social media support. The remaining 30% will support broader brand communications initiatives, including influencer programs, PR, partnerships, experiential activations, and special projects. Reporting to the Senior Marketing Manager, Brand Communications, and working closely with the Social & Influencer Marketing Manager, you'll own day-to-day community engagement and support social content execution while gaining exposure to the broader brand communications function.