Vice President Of Marketing

Job Summary:

The Vice President of Marketing for Daxxify will lead the development and execution of strategic marketing initiatives designed to elevate brand awareness, drive customer engagement, and support business growth within the medical aesthetics market. This role will oversee both HCP and direct-to-consumer advertising efforts, while leading a high-performing marketing team focused on positioning Daxxify as a leader in innovative injectable treatments. The ideal candidate is a visionary and collaborative leader with deep expertise in brand strategy, consumer marketing, and cross-functional partnership, capable of aligning marketing initiatives with evolving market trends and organizational objectives.

Reporting to:    Chief Marketing Officer   

Responsibilities/Essential Duties:

• Develop and execute a comprehensive direct-to-consumer marketing strategy that supports brand growth, customer engagement, and commercial objectives for Daxxify.
• Analyze market trends, competitive activity, and consumer insights to inform strategic planning and optimize marketing initiatives.
• Establish and maintain a strong, consistent brand identity across all consumer and HCP touchpoints, ensuring alignment in messaging, creative, and visual branding.
• Lead the development and execution of innovative advertising campaigns designed to resonate with target audiences and drive brand awareness.
• Oversee integrated marketing efforts across digital, social, television, and traditional media channels to maximize consumer reach and engagement.
• Oversee campaign strategy, creative development, production collaboration, and media execution to effectively communicate the benefits of Daxxify.
• Oversee social media strategies across platforms such as Instagram, Facebook, TikTok, and emerging channels to increase brand visibility and audience engagement.
• Monitor social media and consumer trends, adapting strategies and campaigns to optimize performance and engagement.
• Define and track key performance indicators (KPIs) to measure campaign effectiveness, brand performance, and return on investment (ROI).
• Utilize data analytics and consumer insights to continuously optimize marketing strategies and improve campaign performance.
• Lead, mentor, and develop a high-performing marketing team while fostering a culture of creativity, collaboration, accountability, and innovation.
• Collaborate cross-functionally with Sales, Product Development, Medical, Legal, Regulatory, and Commercial teams to ensure alignment on product positioning, messaging, and business objectives.
• Build and manage relationships with external agencies, media partners, and vendors to support successful campaign execution.