Paid Media Manager

About Us

Scorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to know what’s going on with marketing, competitors, and customers. We offer a unique blend of AI support and teams of real human people with local expertise committed to customer success. At Scorpion, we are ready to do whatever it takes to help our clients reach their goals. Our technology and personalized tools bring everything together to help local businesses easily understand their unique business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. We’re a technology-led service with a human touch.

About the Role

Scorpion is looking for a Paid Media Manager to lead paid media strategy and execution across our B2B marketing programs. You’ll manage our paid channel mix with a focus on generating qualified pipeline and revenue.

Paid Search is the largest and most complex part of this role. You’ll lead strategy and hands-on execution across Google Ads, Microsoft Advertising, and Google Demand Gen while also managing Paid Social, Display, CTV, and emerging advertising channels.

This is a hands-on individual contributor role. You’ll work directly in advertising platforms and performance data, making decisions about budgets, bidding, audiences, campaign structure, testing, and optimization. You’ll also connect paid media performance to MQLs, opportunities, pipeline, and revenue and turn that data into clear insights and recommendations for marketing leadership.

You’ll report to the Senior Director of Demand Generation and partner closely with Demand Generation, Product Marketing, Vertical Marketing, SEO, Marketing Operations, and ABM to ensure paid media investments support Scorpion’s broader pipeline and revenue goals.

What Your Success Will Look Like

• Lead strategy and hands-on execution for Paid Search and Google Demand Gen campaigns, including campaign structure, bidding, targeting, budgets, testing, and optimization. 
• Manage paid media across LinkedIn, Meta, TikTok, Display, CTV, and other relevant channels. 
• Allocate and manage a substantial, multi-vertical paid media budget based on performance, business priorities, and opportunities for growth. 
• Monitor campaign performance and continuously test creative, audiences, targeting, bidding strategies, and channel mix to improve results. 
• Measure paid media performance against MQLs, opportunities, pipeline influenced, revenue, and return on investment.